Research output per year
Research output per year
Personal profile
Expertise
- Programmatic Advertising
- Search Engine Advertising
- Online Display Advertising
- Influencer Marketing
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Natural Affect DEtection (Nade): Using Emojis to Infer Emotions from Text
Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 2025, (Accepted/In press) In: Journal of Marketing.Publication: Scientific journal › Journal article › peer-review
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Effects of the Introduction of a Digital Advertising Tax on Advertisers in Austria
Acun, I. & Abou Nabout, N., 2024.Publication: Contribution to conference › Conference paper
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Overwhelming targeting options: Selecting audience segments for online advertising
Ahmadi, I., Abou Nabout, N., Skiera, B., Maleki, E. & Fladenhofer, J., 1 Mar 2024, In: International Journal of Research in Marketing. 41, 1, p. 24-40Publication: Scientific journal › Journal article › peer-review
Open Access -
The moderating role of goal orientation on the effect of viewability on ad effectiveness
Acun, F. I., Abou Nabout, N. & Miller, K., 2023, Proceedings of the 52nd EMAC Annual Conference: Odense, Denmark, May 24, 2023. European Marketing Academy (EMAC), 114338. (Proceedings of the European Marketing Academy Conference (EMAC)).Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
Ada, S., Abou Nabout, N. & McDonnell Feit, E., 2022, In: Journal of Marketing Research. 59, 5, p. 1040-1058Publication: Scientific journal › Journal article › peer-review
Open Access
Activities
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Getting the Pace Right: When Are Simple Heuristics in Real-Time Bidding Profitable?
Dündar, U. (Speaker), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)
15 Nov 2024Activity: Talk or presentation › Science to professionals/public
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Finding the Right Pace: A New Pacing Heuristic in Real-Time Bidding for Online Display Advertising
Dündar, U. (Speaker) & Abou Nabout, N. (Contributor)
27 Jun 2024 → 29 Jun 2024Activity: Talk or presentation › Science to science
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Finding the Right Pace: A New Pacing Heuristic in Real-Time Bidding for Online Display Advertising
Dündar, U. (Speaker) & Abou Nabout, N. (Contributor)
19 Jun 2024 → 21 Jun 2024Activity: Talk or presentation › Science to science
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Pacing in Real-time Bidding for Online Display Advertising
Dündar, U. (Speaker), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)
22 Nov 2023Activity: Talk or presentation › Science to professionals/public
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Pacing in Real-Time Bidding for Online Display Advertising
Dündar, U. (Speaker), Abou Nabout, N. (Contributor) & Skiera, B. (Contributor)
3 Jul 2023 → 6 Jul 2023Activity: Talk or presentation › Science to professionals/public
Projects
- 1 Finished
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Data in Real-Time Online Advertising
Abou Nabout, N. (PI - Project head) & Hoppe, B. (Researcher)
1/01/15 → 31/12/16
Project: Research funding
Prizes
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The Best Poster Award
Dündar, U. (Recipient), Abou Nabout, N. (Recipient) & Skiera, B. (Recipient), 6 Jul 2023
Prize
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EHI Retail Institute and GS1 Germany (Winner), Wissenschaftspreis
Abou Nabout, N. (Recipient), 2013
Prize