Nadia Abou Nabout

Research activity per year

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Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
Ada, S., Abou Nabout, N. & McDonnell Feit, E., 2022, In: Journal of Marketing Research. 59, 5, p. 1040-1058
Publication: Scientific journal › Journal article › peer-review

Open Access
The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness
Shehu, E., Abou Nabout, N. & Clement, M., 2021, In: International Journal of Research in Marketing. 38, 3, p. 663 - 677
Publication: Scientific journal › Journal article › peer-review
Brand Safety Probleme und Programmatic Advertising.
Shehu, E., Abou Nabout, N. & Clement, M., 31 Jan 2020, d3con UPDATE.
Publication: Popular science articles (i.e. magazines) › Popular science article
Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
Abou Nabout, N. & Ada, S., 2020, The Routledge Companion to Strategic Marketing. Bodo B. Schlegelmilch, Russell S. Winer (ed.). New York: Routledge, p. 449 - 465
Publication: Chapter in book/Conference proceeding › Chapter in edited volume
Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen
Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 31 May 2018, Werbeforschung und Praxis.
Publication: Popular science articles (i.e. magazines) › Popular science article

Natural Affect DEtection (NADE): Inferring emotional expression from text through emojis.
Nadia Abou Nabout (Speaker)
12 Jan 2023
Activity: Talk or presentation › Science to science
Journal of Retailing (Journal)
Nadia Abou Nabout (Member of editorial board)
2023
Activity: Editorial work and peer-review › Member of Editorial Board
Pacing in Real-Time Bidding for Online Display Advertising
Ugurcan Dündar (Contributor), Nadia Abou Nabout (Contributor) & Bernd Skiera (Contributor)
12 Oct 2022 → 12 Nov 2022
Activity: Talk or presentation › Science to science
Pacing in Real-Time Bidding for Online Display Advertising
Ugurcan Dündar (Contributor), Nadia Abou Nabout (Contributor) & Bernd Skiera (Contributor)
16 Jun 2022 → 18 Jun 2022
Activity: Talk or presentation › Science to science
Adverse Effects of TV Advertising on Online Shopping Behavior
Alicja Grzadziel (Contributor), Nadia Abou Nabout (Contributor), Martin Stange (Contributor) & Burkhardt Funk (Contributor)
16 Jun 2022 → 18 Jun 2022
Activity: Talk or presentation › Science to science

Data in Real-Time Online Advertising
Abou Nabout, N. & Hoppe, B.
1/01/15 → 31/12/16
Project: Research funding

Univ.Prof. Dr. Nadia Abou Nabout