Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Accounting for J-shape distributions to explain customer ratings
Schröder, N., Reutterer, T. & Kremslehner, K., 2023, (Submitted) Proceedings of 52nd EMAC Annual Conference: Odense/Denmark, May 23-25, 2023.Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Reaching for the stars: Identifying drivers of online reviews for proactive customer review management
Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), 106299Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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The influence of values in sustainable consumption among millennials
Falke, A., Schröder, N. & Hofmann, C., 2022, In: Journal of Business Economics. 2022, 6Publication: Scientific journal › Journal article › peer-review
Open AccessFile114 Downloads (Pure) -
A star is born: Triggers for online reviews and managerial insights
Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2021, Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021. EMAC, A2021-93809. (Proceedings of the European Marketing Academy Conference (EMAC)).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, T., Platzer, M. & Schröder, N., 2021, In: International Journal of Research in Marketing. 38, 1, p. 194 - 215Publication: Scientific journal › Journal article › peer-review
Activities
- 34 Science to science
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The influence of shopping club nudges along the consumer decision journey
Schröder, N. (Speaker), Winter, B. (Contributor), Schamp, C. (Contributor) & Reutterer, T. (Contributor)
28 May 2024 → 31 May 2024Activity: Talk or presentation › Science to science
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Unraveling the Influence: Exploring the Role of User Generated Content in Customer Decision Making and Understanding its Relevance for Different Customer Segments
Schröder, N. (Speaker), Schultz, C. D. (Contributor), Paetz, F. (Contributor), Grzadziel, A. (Speaker) & Clegg, M. (Contributor)
10 May 2024 → 11 May 2024Activity: Talk or presentation › Science to science
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Nudge or Necessity? Exploring the Effects of Shopping Nudges along the Consumer Journey
Winter, B. (Speaker), Schamp, C. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)
23 Nov 2023Activity: Talk or presentation › Science to science
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Accounting for Skewed Distributions in Modeling Self-Rreported Customer Response Data
Schröder, N. (Speaker), Marra, G. (Speaker), Radice, R. (Speaker) & Reutterer, T. (Speaker)
9 Jun 2023Activity: Talk or presentation › Science to science
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Accounting for J-shape distributions to explain customer ratings
Schröder, N. (Speaker), Reutterer, T. (Speaker) & Kremslehner, K. (Speaker)
23 May 2023 → 26 May 2023Activity: Talk or presentation › Science to science
Prizes
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Innovative Teaching Award (WU Vienna)
Reutterer, T. (Recipient) & Schröder, N. (Recipient), 2021
Prize
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WU Award for Outstanding Research Achievements
Reutterer, T. (Recipient) & Schröder, N. (Recipient), 2020
Prize
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Best Paper Award, ALLDATA 2017 Conference Venice, Italy
Schröder, N. (Recipient), Falke, A. (Recipient), Hruschka, H. (Recipient) & Reutterer, T. (Recipient), 2018
Prize