Research output per year
Research output per year
Personal profile
Curriculum Vitae
Gastwissenschaftler, University of New South Wales
2020
Gastwissenschaftler, New York University
2019
Assistentprofessor Institut für Interactive Marketing & Social Media, WU Vienna
2015 → 2019
Gastwissenschaftler, Massey University of New Zealand
2018
Gastwissenschaftler, Tel Aviv University
2018
Marketing, PhD, University of Hamburg
2011 → 2014
Gastwissenschaftler, Massey University of New Zealand
2013
Gastwissenschaftler, University of Technology Sydney
2013
Gastwissenschaftler, University of Twente
2012
Marketing Manager, Universal Music Group
2009 → 2010
Expertise
- Entertainment Industry
- Information Goods
- E-Commerce
- Marketing Modeling
- Online Piracy
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Natural Affect DEtection (Nade): Using Emojis to Infer Emotions from Text
Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 2025, (Accepted/In press) In: Journal of Marketing.Publication: Scientific journal › Journal article › peer-review
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Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
Wlömert, N., Papies, D., Clement, M. & Spann, M., 2024, In: Marketing Science. 43, 1, p. 1-12 12 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Rejoinder: User-Generated Content Availability and Platform Regulation
Wlömert, N., Papies, D., Clement, M. & Spann, M., Feb 2024, In: Marketing Science. 43, 1, p. 16-19 4 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Music Genres Reconsidered: Challenging Established Genres with a Data-driven Approach
Hotz-Behofsits, C., Wlömert, N. & Winkler, D., 2022, Proceedings of the 55th Annual Hawaii International Conference on System Sciences 2022. Bui, T. X. (ed.). Hawaii: HICSS Conference Office, p. 0Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Open Access -
International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy
Wlömert, N. & Papies, D., 2019, In: International Journal of Research in Marketing. 36, 3, p. 400 - 419Publication: Scientific journal › Journal article › peer-review
Activities
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The role of marketing and social media for blood donors
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
15 Dec 2023Activity: Talk or presentation › Science to professionals/public
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The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition: A Field Experiment at the Red Cross
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)
8 Sept 2023Activity: Talk or presentation › Science to science
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5th European Conference on Donor Health and Management
Güntürkün, B. P. (Chair) & Wlömert, N. (Chair)
7 Sept 2023 → 9 Sept 2023Activity: Event participation/organisation › Organisation of conference/workshop/congress
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Separating the Artist from the Art: The Effects of Social Media Boycotts on Human Brands
Winkler, D. (Speaker), Wlömert, N. (Contributor) & Liaukonyte, J. (Contributor)
9 Jun 2023Activity: Talk or presentation › Science to science
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The Path to Fame - Exploiting Curator Networks to Predict Human Brand Success
Winkler, D. (Speaker), Wlömert, N. (Contributor), Goldenberg, J. (Contributor) & Muchnik, L. (Contributor)
25 May 2023Activity: Talk or presentation › Science to science
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BILAI: Bilateral AI Clusters of Excellence (COE)
Polleres, A. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Kirrane, S. (Researcher), Ekaputra, F. J. (Researcher), Sabou, M. (Researcher), Wlömert, N. (Researcher), Hornik, K. (Researcher), Akaichi, I. (Researcher), Dobriy, D. (Researcher), Ekaputra, F. J. (Researcher), Ferranti, N. (Researcher), Grünsteidl, M. N. (Researcher), Maly, J. (Researcher), Prock, A. (Researcher), Vazquez, M. (Researcher) & Wyk, D. (Contact person for administrative matters)
1/10/24 → 30/09/29
Project: Research funding
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Forschung Musikwirtschaft
Gach, T. (Contact person for administrative matters), Wlömert, N. (PI - Project head), Hotz-Behofsits, C. (Researcher) & Winkler, D. (Deputy project head with power of attorney )
Project: Other non-commercial research
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The Path to Fame - Exploiting Curator Networks to Predict Human Brand Success
Winkler, D. (PI - Project head), Goldenberg, J. (Researcher) & Wlömert, N. (Researcher)
1/09/20 → 30/12/22
Project: Other