Research output per year
Research output per year
Personal profile
Curriculum Vitae
Gastwissenschaftler, University of New South Wales
2020
Gastwissenschaftler, New York University
2019
Assistentprofessor Institut für Interactive Marketing & Social Media, WU Vienna
2015 → 2019
Gastwissenschaftler, Massey University of New Zealand
2018
Gastwissenschaftler, Tel Aviv University
2018
Marketing, PhD, University of Hamburg
2011 → 2014
Gastwissenschaftler, Massey University of New Zealand
2013
Gastwissenschaftler, University of Technology Sydney
2013
Gastwissenschaftler, University of Twente
2012
Marketing Manager, Universal Music Group
2009 → 2010
Expertise
- Entertainment Industry
- Information Goods
- E-Commerce
- Marketing Modeling
- Online Piracy
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Does TikTok Promote or Cannibalize Music Streaming? Estimands and Identification with Heavy-Tailed Outcomes
Winkler, D., Hotz-Behofsits, C., Wlömert, N., Papies, D. & Liaukonyte, J., 2026, In: Quantitative Marketing and Economics. 2026Publication: Scientific journal › Journal article › peer-review
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Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption
Winkler, D., Wlömert, N. & Liaukonytė, J., 13 Apr 2026, (E-pub ahead of print) In: Journal of Marketing Research.Publication: Scientific journal › Journal article › peer-review
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Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness
Wlömert, N., Papies, D. & van Heerde, H., 1 Nov 2025, (E-pub ahead of print) In: Journal of Marketing.Publication: Scientific journal › Journal article › peer-review
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Natural Affect DEtection (Nade): Using Emojis to Infer Emotions from Text
Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 13 Jan 2025, (E-pub ahead of print) In: Journal of Marketing.Publication: Scientific journal › Journal article › peer-review
Open Access -
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
Wlömert, N., Papies, D., Clement, M. & Spann, M., 2024, In: Marketing Science. 43, 1, p. 1-12 12 p.Publication: Scientific journal › Journal article › peer-review
Open Access
Activities
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When Hits Hurt: Cross-Artist Spillovers and the Attention Economy in Streaming Music
Hotz-Behofsits, C. (Speaker), Wlömert, N. (Contributor) & Muller, E. (Contributor)
13 Jun 2026Activity: Talk or presentation › Science to science
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Your Impact Wrapped: Encouraging Blood Donations at the Beginning of the New Year with Personalized End-of-Year Impact Recaps
Fally, S. (Speaker), Wlömert, N. (Contributor), Güntürkün, B. P. (Contributor) & Schreier, M. (Contributor)
13 Jun 2026Activity: Talk or presentation › Science to science
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How to Get Rich on Spotify... Without Being a Famous Musician
Zgonc, J. (Speaker), Frühwirth, M. (Contributor), Wlömert, N. (Contributor) & Papies, D. (Contributor)
13 Jun 2026Activity: Talk or presentation › Science to science
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The Influence of Political Messaging on Human Brand Consumption
Winkler, D. (Speaker), Wlömert, N. (Contributor), Hotz-Behofsits, C. (Contributor) & van Heerde, H. (Contributor)
11 Jun 2026Activity: Talk or presentation › Science to science
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The Impact of Social Media on Music Demand: Evidence from a Quasi-Natural Experiment
Winkler, D. (Contributor), Hotz-Behofsits, C. (Contributor), Wlömert, N. (Speaker), Papies, D. (Contributor) & Liaukonytė, J. (Contributor)
5 Jun 2026Activity: Talk or presentation › Science to science
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BILAI: Bilateral AI Clusters of Excellence (COE)
Polleres, A. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Kirrane, S. (researchers ), Ekaputra, F. J. (researchers ), Sabou, M. (researchers ), Wlömert, N. (researchers ), Hornik, K. (researchers ), Akaichi, I. (researchers ), Dobriy, D. (researchers ), Ekaputra, F. J. (researchers ), Ferranti, N. (researchers ), Grünsteidl, M. N. (researchers ), Maly, J. (researchers ), Prock, A. (researchers ), Vazquez, M. (researchers ), Wyk, D. (Contact person for administrative matters), Nair, V. (researchers ), Kook, L. (researchers ), Kiesling, E. (researchers ), Rincon-Yanez, D. (researchers ), Bauer, F. (researchers ), Mudugamuwa Hewage, M. H. (researchers ) & Vakulenko, S. (researchers )
1/10/24 → 30/09/29
Project: Research funding
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Navigating Retail Rebranding: Consumer Responses to Brand Consolidation within a Multi-Chain Context
Yudaeva, D. (PI - Project head) & Wlömert, N. (Deputy project head with power of attorney )
1/09/24 → …
Project: Internal projects
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Forschung Musikwirtschaft
Gach, T. (Contact person for administrative matters), Wlömert, N. (PI - Project head), Hotz-Behofsits, C. (researchers ) & Winkler, D. (Deputy project head with power of attorney )
Project: Other non-commercial research
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Assistent/inn/en-Kleinprojekt 2025: "Music Streaming Fraud and Artist Networks "
Frühwirth, M. (PI - Project head) & Wlömert, N. (Deputy project head with power of attorney )
Project: Internal projects
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The Path to Fame - Exploiting Curator Networks to Predict Human Brand Success
Winkler, D. (PI - Project head), Goldenberg, J. (researchers ) & Wlömert, N. (researchers )
1/09/20 → 30/12/22
Project: Other