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Dr. Philipp Simbrunner

Dr.

  • Institute for International Marketing Management
  • Emailphilipp.simbrunnerwu.acat
20162019

Research activity per year

  • Overview
  • Network
  • Publications (8)
  • Activities (8)

Publications

  • 4 Contribution to conference proceedings
  • 3 Journal article
  • 1 Other contribution to journal

Research output per year

Research output per year

  • Moral licensing and moral cleansing applied to company-NGO collaborations in an online context

    Schlegelmilch, B. B. & Simbrunner, P., 2019, In: Journal of Business Research. 95, p. 544 - 552

    Publication: Scientific journal › Journal article › peer-review

  • Applied behavioral economics: Moral cleansing and moral licensing in a marketing context

    Simbrunner, P. & Schlegelmilch, B. B., 2018, 2018 Global Marketing Conference at Tokyo Proceedings. Global Alliance of Marketing & Management Associations (ed.). Seoul, p. 10

    Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

  • Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry

    Simbrunner, P., Schlegelmilch, B. B. & Stacheneder, V., 2017, 2017 Summer AMA Conference Proceedings, Part P. American Marketing Association (ed.). San Francisco: American Marketing Association, p. 13 - 14

    Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

  • Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry

    Simbrunner, P., Schlegelmilch, B. B. & Stacheneder, V., 2017, 2017 Global Fashion Management Conference at Vienna Proceedings. Global Alliance of Marketing & Management Associations (ed.). Seoul, p. 517

    Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

  • Moral Licensing: A Culture-Moderated Meta-Analysis Management Review Quarterly.

    Simbrunner, P. & Schlegelmilch, B. B., 2017, In: Management Review Quarterly. 67, 4, p. 201 - 225

    Publication: Scientific journal › Journal article › peer-review

    Open Access
    File
    180 Downloads (Pure)
View all 8 publications

Activities

  • 8 Science to science

Activities per year

  • Applied behavioral economics: Moral cleansing and moral licensing in a marketing context

    Simbrunner, P. (Contributor) & Schlegelmilch, B. B. (Contributor)

    25 Jul 2018 → 29 Jul 2018

    Activity: Talk or presentation › Science to science

  • Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry

    Simbrunner, P. (Contributor), Schlegelmilch, B. B. (Contributor) & Stacheneder, V. (Contributor)

    4 Aug 2017 → 6 Aug 2017

    Activity: Talk or presentation › Science to science

  • Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry

    Simbrunner, P. (Contributor), Schlegelmilch, B. B. (Contributor) & Stacheneder, V. (Contributor)

    6 Jul 2017 → 9 Jul 2017

    Activity: Talk or presentation › Science to science

  • Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia?

    Simbrunner, P. (Contributor) & Schlegelmilch, B. B. (Contributor)

    20 Jun 2017 → 23 Jun 2017

    Activity: Talk or presentation › Science to science

  • The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior

    Penz, E. (Contributor), Zablocki, A. (Contributor) & Simbrunner, P. (Contributor)

    24 May 2017 → 26 May 2017

    Activity: Talk or presentation › Science to science

View all 8 activities
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