Research output per year
Research output per year
Personal profile
Expertise
- gerontology
- consumer behavior and aging
- retail marketing
- social media
- consumer behavior
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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How Technology Helps Farmers to Cater to Consumers: Channel Formats and Consumer Motives
Cerha, C., Zniva, R., Muggenhuber, J. & Doppler, T., 2023, Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023. Martínez-López, F. J. (ed.). 1. ed. Cham: Springer Switzerland, p. 120-128 (Springer Proceedings in Business and Economics).Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Advances in Digital Marketing and eCommerce
Zniva, R., Weitzl, W., Müller, J. & Schneider, A., 2020, Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes. Francisco J. Martínez-López, Steven D'Alessandro (ed.). Cham: Springer Switzerland, p. 62 - 69Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography
Zniva, R. & Weber, D., 2019, Advances in Consumer Research. Rajesh Bagchi, Lauren Block, Leonard Lee (ed.). Duluth,MN: Association for Consumer Research, p. 947 - 948Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Mieten statt Kaufen: eine Analyse des österreichischen Marktes
Zniva, R., Unterberger, S. & Grömer, M., 2019, Salzburg.Publication: Book/Editorship/Report › Research report, expert opinion
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Ältere Konsumenten in Handel, Tourismus und Marketing
Zniva, R., 2018, Toursimus Wissen - quaterly. Fred Fettner, Thomas Reisenzahn, Christopher Norden, (ed.). Salzburg, p. 61 - 68Publication: Chapter in book/Conference proceeding › Chapter in edited volume
Activities
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Improving the Measurement of Aging in Consumer Behavior Research – Lessons from Demography
Zniva, R. (Contributor) & Weber, D. (Contributor)
17 Oct 2019 → 20 Oct 2019Activity: Talk or presentation › Science to science
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Der Wert von Familienunternehmen als Marke
Thalena, R. (Contributor), Martina, S. (Contributor) & Zniva, R. (Contributor)
25 Sept 2019 → 27 Sept 2019Activity: Talk or presentation › Science to science
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Winter AMA 2020
Zniva, R. (Consultant)
2019Activity: Review activities and consultancy › Conference peer-review
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Does Aging Change the Marketplace?
Zniva, R. (Speaker)
19 Nov 2018Activity: Talk or presentation › Science to science
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Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila?
Zniva, R. (Contributor), Lienbacher, E. (Contributor), Oberhumer, A. V. (Contributor) & Reutterer, T. (Contributor)
13 Jul 2018Activity: Talk or presentation › Science to professionals/public
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What is the value of a fanpage? An empirical investigation
Weitzl, W. (PI - Project head), Wiesel, S. (PI - Project head) & Zniva, R. (PI - Project head)
1/08/15 → …
Project: Research funding
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Evaluating Corporate Social Responsibility (CSR) at the Point of Sale: From the New Parents Perspective
Lienbacher, E. (PI - Project head), Rychly-Resetar, N. (PI - Project head) & Zniva, R. (PI - Project head)
1/01/16 → 31/12/17
Project: Research funding
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The Importance of Convenience for Older Food Shoppers on Viennese Markets.
Lienbacher, E. (PI - Project head), Zniva, R. (PI - Project head) & Schnedlitz, P. (Researcher)
1/08/13 → 30/06/16
Project: Research funding
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Kleinprojekte von WU-Assistent/inn/en
Zniva, R. (PI - Project head)
1/02/13 → 30/12/13
Project: Research funding
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Ageing societies: Demographic Changes and their Consequences for Strategic Urban Development
Hanappi-Egger, E. (PI - Project head), Schnedlitz, P. (PI - Project head), Eberherr, H. (Researcher), Lienbacher, E. (Researcher), Widhalm, A. (Researcher), Wirrer, G. W. (Researcher), Zniva, R. (Researcher) & von Dippel, A. (Researcher)
1/07/07 → 30/11/08
Project: Research funding
Press/Media
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Samsungs Marke nicht zwingend beschädigt, jedenfalls bekannter
1/01/16
1 Media contribution
Press/Media
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