Research output per year
Research output per year
Personal profile
Expertise
- gerontology
- consumer behavior and aging
- retail marketing
- social media
- consumer behavior
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Advances in Digital Marketing and eCommerce
Zniva, R., Weitzl, W., Müller, J. & Schneider, A., 2020, Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes. Francisco J. Martínez-López, Steven D'Alessandro (ed.). Cham: Springer Switzerland, p. 62 - 69Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography
Zniva, R. & Weber, D., 2019, Advances in Consumer Research. Rajesh Bagchi, Lauren Block, Leonard Lee (ed.). Duluth,MN: Association for Consumer Research, p. 947 - 948Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Mieten statt Kaufen: eine Analyse des österreichischen Marktes
Zniva, R., Unterberger, S. & Grömer, M., 2019, Salzburg.Publication: Book/Editorship/Report › Research report, expert opinion
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Ältere Konsumenten in Handel, Tourismus und Marketing
Zniva, R., 2018, Toursimus Wissen - quaterly. Fred Fettner, Thomas Reisenzahn, Christopher Norden, (ed.). Salzburg, p. 61 - 68Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Revising the Conceptualization of Aging in Consumer Behavior
Zniva, R. & Weber, D., 2018, In: Innovation in Aging. suppl, 1, p. 678Publication: Scientific journal › Journal article › peer-review
Activities
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Improving the Measurement of Aging in Consumer Behavior Research – Lessons from Demography
Robert Zniva (Contributor) & Daniela Weber (Contributor)
17 Oct 2019 → 20 Oct 2019Activity: Talk or presentation › Science to science
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Der Wert von Familienunternehmen als Marke
Rumi Thalena (Contributor), Sageder Martina (Contributor) & Robert Zniva (Contributor)
25 Sept 2019 → 27 Sept 2019Activity: Talk or presentation › Science to science
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Winter AMA 2020
Robert Zniva (Consultant)
2019Activity: Review activities and consultancy › Conference peer-review
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Does Aging Change the Marketplace?
Robert Zniva (Speaker)
19 Nov 2018Activity: Talk or presentation › Science to science
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Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila?
Robert Zniva (Contributor), Eva Lienbacher (Contributor), Astrid Viktoria Oberhumer (Contributor) & Thomas Reutterer (Contributor)
13 Jul 2018Activity: Talk or presentation › Science to professionals/public
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What is the value of a fanpage? An empirical investigation
Weitzl, W., Wiesel, S. & Zniva, R.
1/08/15 → …
Project: Research funding
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Evaluating Corporate Social Responsibility (CSR) at the Point of Sale: From the New Parents Perspective
Lienbacher, E., Rychly-Resetar, N. & Zniva, R.
1/01/16 → 31/12/17
Project: Research funding
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The Importance of Convenience for Older Food Shoppers on Viennese Markets.
Lienbacher, E., Zniva, R. & Schnedlitz, P.
1/08/13 → 30/06/16
Project: Research funding
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Ageing societies: Demographic Changes and their Consequences for Strategic Urban Development
Hanappi-Egger, E., Schnedlitz, P., Eberherr, H., Lienbacher, E., Widhalm, A., Wirrer, G. W., Zniva, R. & von Dippel, A.
1/07/07 → 30/11/08
Project: Research funding
Press/Media
Prizes
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Wirtschaftskammerpreis 2015, gemeinsam mit Stefan Wiesel-Severin
Zniva, Robert (Recipient), 2015
Prize
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