Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Activist Brand Perception: Conceptualization, Scale Development and Validation
Saracevic, S. & Schlegelmilch, B. B., 2024, In: Journal of Business Research. 180, 114732.Publication: Scientific journal › Journal article › peer-review
Open Access -
Antecedents, Manifestations, and Outcomes of Corporate Activism: A Systematic Literature Review
Saracevic, S. & Schlegelmilch, B. B., 23 Jul 2023, Proceedings of the Global Marketing Conference (GMC) : July 20-23, 2023, Seoul, Republic of Korea. Changwon: GammaPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct
Saracevic, S. & Schlegelmilch, B. B., 17 Feb 2023, Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference: Melbourne, Australia. Melbourne: ANZIBAPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Moving Toward a New Consumer Brand Activism Perception Scale (BAP)
Saracevic, S. & Schlegelmilch, B. B., 19 May 2023.Publication: Contribution to conference › Conference poster
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Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development
Saracevic, S. & Schlegelmilch, B. B., 2 Jun 2022, Proceedings of the American Marketing Association (AMA) Global Marketing SIG Conference: May 31 – June 2, 2022, Crete, Greece. American Marketing AssociationPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Activities
- 4 Science to science
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Corporate Activism in Europe, India and the US: Diagnostic Framework and Future Research Agenda
Schlegelmilch, B. B. (Speaker) & Saracevic, S. (Speaker)
6 Jul 2022Activity: Talk or presentation › Science to science
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Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development
Saracevic, S. (Speaker) & Schlegelmilch, B. B. (Speaker)
31 May 2022 → 2 Jun 2022Activity: Talk or presentation › Science to science
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The Role of Self-Construal Level in the Relationship between Norm and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Saracevic, S. (Speaker), Schlegelmilch, B. B. (Speaker) & Wu, T. (Speaker)
25 May 2022 → 27 May 2022Activity: Talk or presentation › Science to science
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Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behavior
Saracevic, S. (Speaker), Schlegelmilch, B. B. (Speaker) & Wu, T. (Speaker)
4 Aug 2021 → 6 Aug 2021Activity: Talk or presentation › Science to science