Research output per year
Research output per year
- 11 results
Search results
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2024
Activist Brand Perception: Conceptualization, Scale Development and Validation
Saracevic, S. & Schlegelmilch, B. B., 2024, In: Journal of Business Research. 180, 114732.Publication: Scientific journal › Journal article › peer-review
Open Access -
2023
Antecedents, Manifestations, and Outcomes of Corporate Activism: A Systematic Literature Review
Saracevic, S. & Schlegelmilch, B. B., 23 Jul 2023, Proceedings of the Global Marketing Conference (GMC) : July 20-23, 2023, Seoul, Republic of Korea. Changwon: GammaPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct
Saracevic, S. & Schlegelmilch, B. B., 17 Feb 2023, Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference: Melbourne, Australia. Melbourne: ANZIBAPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Moving Toward a New Consumer Brand Activism Perception Scale (BAP)
Saracevic, S. & Schlegelmilch, B. B., 19 May 2023.Publication: Contribution to conference › Conference poster
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2022
Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development
Saracevic, S. & Schlegelmilch, B. B., 2 Jun 2022, Proceedings of the American Marketing Association (AMA) Global Marketing SIG Conference: May 31 – June 2, 2022, Crete, Greece. American Marketing AssociationPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Corporate Activism in Europe, India and the US: Diagnostic Framework and Future Research Agenda
Schlegelmilch, B. B. & Saracevic, S., 6 Jul 2022, Proceedings of the Academy of International Business (AIB) Annual Meeting: July 6-9, 2022, Miami, USA. Academy of International BusinessPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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How normative appeals influence pro-environmental behavior: The role of individualism and collectivism
Saracevic, S., Schlegelmilch, B. B. & WU, T., 2022, In: Journal of Cleaner Production.Publication: Scientific journal › Journal article › peer-review
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The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Saracevic, S., Schlegelmilch, B. B. & Wu, T., 27 May 2022, Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Jochims, B. & Allen, J. (eds.). Cham: Springer, p. 167–168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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2021
Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behaviour
Saracevic, S., Schlegelmilch, B. B. & Wu, T., 6 Aug 2021, American Marketing Association (AMA) Summer Conference 2021: Reimagining Marketing. Chicago, IL: American Marketing Association, p. 68-69 (AMA Educators' Proceedings, Vol. 32).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal
Saracevic, S. & Schlegelmilch, B. B., 2021, In: Sustainability. 13, 9, p. 5156Publication: Scientific journal › Journal article › peer-review
Open AccessFile192 Downloads (Pure) -
2020
Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov
Kolbl, Ž. & Saracevic, S., 2020, In: Economic and Business Review. 22, 4Publication: Scientific journal › Journal article › Research › peer-review