Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Unstructured data research in business: Toward a structured approach
de Haan, E., Padigar, M., El Kihal, S., Kübler, R. & Wieringa, J. E., Apr 2024, (E-pub ahead of print) In: Journal of Business Research. 177, 114655.Publication: Scientific journal › Journal article › peer-review
Open Access -
Creating Effective Marketing Messages Through Moderately Surprising Syntax
Atalay, S., El Kihal, S. & Elsaesser, F., 2023, In: Journal of Marketing. 87, 5, p. 755-777Publication: Scientific journal › Journal article › peer-review
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Leveraging the Predictive Power of Images in Managing Product Return Rates
Dzyabura, D., El Kihal, S., Hauser, J. R. & Ibragimov, M., 2023, In: Marketing Science. 42, 6, p. 1125-1142Publication: Scientific journal › Journal article › peer-review
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It’s Not Only What They Buy, it’s Also What They Keep: Linking Marketing Instruments to Product Returns
El Kihal, S. & Shehu, E., 2022, In: Journal of Retailing. 98, 3, p. 558-571Publication: Scientific journal › Journal article › peer-review
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The Impact of Fear on the Effectiveness of Customer Empowerment Messages in Online Retailing
Atalay, S., El Kihal, S. & Pfrang, T., 2022, In: Psychology & Marketing. 39, 9, p. 1677-1686Publication: Scientific journal › Journal article › peer-review
Open Access
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MIS Quarterly (Journal)
El Kihal, S. (Reviewer)
2024 → …Activity: Editorial work and peer-review › Journal article peer-review
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Product Images and Consumer Search Daria Dzyabura, and Raluca Ursu.
El Kihal, S. (Speaker), Dzyabura, D. (Speaker) & Ursu, R. (Speaker)
2024 → …Activity: Talk or presentation › Science to science
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Journal of Marketing (Journal)
El Kihal, S. (Reviewer)
2023 → …Activity: Editorial work and peer-review › Journal article peer-review
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Journal of Retailing (Journal)
El Kihal, S. (Member of editorial board)
2022 → …Activity: Editorial work and peer-review › Journal article peer-review
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Marketing Science (Journal)
El Kihal, S. (Reviewer)
2022 → …Activity: Editorial work and peer-review › Journal article peer-review