Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
Ada, S., Abou Nabout, N. & McDonnell Feit, E., 2022, In: Journal of Marketing Research. 59, 5, p. 1040-1058Publication: Scientific journal › Journal article › peer-review
Open Access -
Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
Abou Nabout, N. & Ada, S., 2020, The Routledge Companion to Strategic Marketing. Bodo B. Schlegelmilch, Russell S. Winer (ed.). New York: Routledge, p. 449 - 465Publication: Chapter in book/Conference proceeding › Chapter in edited volume
Activities
- 8 Science to science
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Placement Disclosure in Ad Auctions: Evidence From a Policy Change
Ada, S. (Contributor), Abou Nabout, N. (Contributor) & McDonnell Feit, E. (Contributor)
19 Dec 2019Activity: Talk or presentation › Science to science
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Less is more: Effect of ad clutter in online display advertising
Ada, S. (Contributor) & Abou Nabout, N. (Contributor)
14 Jun 2018 → 16 Jun 2018Activity: Talk or presentation › Science to science
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Less is more: Effect of ad clutter in online display advertising
Ada, S. (Contributor) & Abou Nabout, N. (Contributor)
29 May 2018 → 1 Jun 2018Activity: Talk or presentation › Science to science
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Disclosing information about ad placements in online display advertising: The effect on demand and price
Ada, S. (Contributor) & Abou Nabout, N. (Contributor)
7 Jun 2017 → 10 Jun 2017Activity: Talk or presentation › Science to science
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Disclosing information about ad placements in online display advertising: The effect on demand and price
Ada, S. (Contributor) & Abou Nabout, N. (Contributor)
23 May 2017 → 26 May 2017Activity: Talk or presentation › Science to science