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Personal profile


  • Digital Marketing
  • Electronic Commerce
  • Direct Marketing
  • Marketing and Customer Analytics
  • Customer Relationship Managment
  • Customer Lifetime Value

Austrian Classification of Fields of Science and Technology (OEFOS)

  • 502019 Marketing
  • 502007 E-commerce
  • 502020 Market research
  • 502052 Business administration

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or