Research output per year
Research output per year
Personal profile
Expertise
- Digital Marketing
- Electronic Commerce
- Direct Marketing
- Marketing and Customer Analytics
- Customer Relationship Managment
- Customer Lifetime Value
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
- 502007 E-commerce
- 502020 Market research
- 502052 Business administration
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-Identification
Vamosi, S., Reutterer, T. & Platzer, M., 2022, In: Decision Support Systems (DSS). 155, 113718Publication: Scientific journal › Journal article › peer-review
Open Access -
Customer base analysis with recurrent neural networks
Valendin, J., Reutterer, T., Platzer, M. & Kalcher, K., 2022, In: International Journal of Research in Marketing. 39, 4, p. 988-1018Publication: Scientific journal › Journal article › peer-review
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Frontiers: Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2022, In: Marketing Science. 41, 3, p. 441-452 3.Publication: Scientific journal › Journal article › peer-review
Open Access -
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, T., Platzer, M. & Schröder, N., 2021, In: International Journal of Research in Marketing. 38, 1, p. 194 - 215Publication: Scientific journal › Journal article › peer-review
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Data analytics in a privacy-concerned world
Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2021, In: Journal of Business Research. 122, p. 915 - 925Publication: Scientific journal › Journal article › peer-review
Open AccessFile85 Downloads (Pure)
Activities
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Cloud Empires
Lehdonvirta, V. (Keynote speaker), Claus, I. (Speaker), Reutterer, T. (Speaker) & Robertson, V. H. S. E. (Speaker)
12 Jun 2024Activity: Talk or presentation › Science to professionals/public
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The influence of shopping club nudges along the consumer decision journey
Schröder, N. (Speaker), Winter, B. (Contributor), Schamp, C. (Contributor) & Reutterer, T. (Contributor)
28 May 2024 → 31 May 2024Activity: Talk or presentation › Science to science
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Nudge or Necessity? Exploring the Effects of Shopping Nudges along the Consumer Journey
Winter, B. (Speaker), Schamp, C. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)
23 Nov 2023Activity: Talk or presentation › Science to science
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The Role of Dynamic Customer Feedback Information in Customer Churn Prediction
Kulumbeg, A. (Speaker), Winkler, D. (Contributor) & Reutterer, T. (Contributor)
28 Sept 2023Activity: Talk or presentation › Science to science
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Accounting for Skewed Distributions in Modeling Self-Rreported Customer Response Data
Schröder, N. (Speaker), Marra, G. (Speaker), Radice, R. (Speaker) & Reutterer, T. (Speaker)
9 Jun 2023Activity: Talk or presentation › Science to science
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Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (Researcher), Fellner-Röhling, G. (Researcher), Kirrane, S. (Researcher), Reutterer, T. (Researcher) & Schamp, C. (Researcher)
1/10/24 → 30/09/29
Project: Research funding
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Al-Based Privacy-Preserving Big Data Sharing for Market Research (ANITA-ANonymous bIg daTA)
Reutterer, T. (PI - Project head), Drozd, O. (Researcher), Eigenschink, P. (Researcher), Valendin, J. (Researcher) & Vamosi, S. (Researcher)
1/10/19 → 30/11/21
Project: Research funding
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Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR
Polleres, A. (PI - Project head), Reutterer, T. (PI - Project head), Kerschbaum, C. (Researcher), Savenkov, V. (Researcher) & Vamosi, S. (Researcher)
1/08/18 → 31/01/19
Project: Research funding
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The Impact of Global Megatrends on Hidden Champions
Reutterer, T. (PI - Project head) & Wiesel, S. (Researcher)
1/10/16 → 30/11/16
Project: Research funding
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Austrian Business Traveling Industry
Reutterer, T. (PI - Project head)
1/10/15 → 1/03/17
Project: Other
Press/Media
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How Subscription Companies Can Avoid "Box Fatigue"
Umashankar, N., Kim, K. H. & Reutterer, T.
30/03/23
1 item of Media coverage
Press/Media
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The Problem with Offering a Subscription Box—and How Companies Should (or Shouldn't) Involve Customers In the Process
Umashankar, N., Kim, K. H. & Reutterer, T.
7/02/23
1 Media contribution
Press/Media
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Prizes
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Finalist of the International Journal of Research in Marketing (IJRM) Best Article Award
Valendin, J. (Recipient), Reutterer, T. (Recipient), Platzer, M. (Recipient) & Kalcher, K. (Recipient), 2022
Prize
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Innovative Teaching Award (WU Vienna)
Reutterer, T. (Recipient) & Schröder, N. (Recipient), 2021
Prize
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WU Award for Outstanding Research Achievements
Reisenbichler, M. (Recipient) & Reutterer, T. (Recipient), 2020
Prize