Research output per year
Research output per year
Personal profile
Expertise
- Digital Marketing
- Electronic Commerce
- Direct Marketing
- Marketing and Customer Analytics
- Customer Relationship Managment
- Customer Lifetime Value
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
- 502007 E-commerce
- 502020 Market research
- 502052 Business administration
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
-
A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-Identification
Vamosi, S., Reutterer, T. & Platzer, M., 2022, In: Decision Support Systems (DSS). 155, 113718Publication: Scientific journal › Journal article › peer-review
Open Access -
Customer base analysis with recurrent neural networks
Valendin, J., Reutterer, T., Platzer, M. & Kalcher, K., 2022, In: International Journal of Research in Marketing. 39, 4, p. 988-1018Publication: Scientific journal › Journal article › peer-review
-
Frontiers: Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2022, In: Marketing Science. 41, 3, p. 441-452 3.Publication: Scientific journal › Journal article › peer-review
Open Access -
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, T., Platzer, M. & Schröder, N., 2021, In: International Journal of Research in Marketing. 38, 1, p. 194 - 215Publication: Scientific journal › Journal article › peer-review
-
Data analytics in a privacy-concerned world
Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2021, In: Journal of Business Research. 122, p. 915 - 925Publication: Scientific journal › Journal article › peer-review
Open AccessFile7 Downloads (Pure)
Activities
-
Predicting Share of Wallet Using Internal Records in Grocery Retailing
Filipe Sengo Furtado (Speaker), Thomas Reutterer (Contributor) & Oded Netzer (Contributor)
11 Feb 2023Activity: Talk or presentation › Science to science
-
Using the Beta Distribution to Account for Customer Uncertainty in Share of Wallet Predictions
Filipe Sengo Furtado (Speaker), Thomas Reutterer (Contributor) & Oded Netzer (Contributor)
10 Nov 2022Activity: Talk or presentation › Science to science
-
Accounting for skewed distributions in modeling self-reported customer response data
Nadine Schröder (Speaker), Giampiero Marra (Contributor), Rosalba Radice (Contributor) & Thomas Reutterer (Contributor)
7 Oct 2022 → 8 Oct 2022Activity: Talk or presentation › Science to science
-
The Impact of Feedback Touchpoints in the Curated Subscription Box Industry
Kihyun Hannah Kim (Speaker), Nita Umashankar (Contributor) & Thomas Reutterer (Contributor)
16 Jun 2022Activity: Talk or presentation › Science to science
-
Can Privacy Protection be Profitable
Gilian Ponte (Speaker), Tom Boot (Contributor), Thomas Reutterer (Contributor) & Jaap Wieringa (Contributor)
16 Jun 2022Activity: Talk or presentation › Science to science
Projects
- 15 Finished
-
Al-Based Privacy-Preserving Big Data Sharing for Market Research (ANITA-ANonymous bIg daTA)
Reutterer, T., Drozd, O., Eigenschink, P., Valendin, J. & Vamosi, S.
1/10/19 → 30/11/21
Project: Research funding
-
Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR
Polleres, A., Reutterer, T., Kerschbaum, C., Savenkov, V. & Vamosi, S.
1/08/18 → 31/01/19
Project: Research funding
-
The Impact of Global Megatrends on Hidden Champions
Reutterer, T. & Wiesel, S.
1/10/16 → 30/11/16
Project: Research funding
-
Brand Value "Urlaub in Österreich"
Reutterer, T., Gruber, K. & Wiesel, S.
1/10/15 → 31/03/17
Project: Research funding
-
Prizes
-
Best Paper published in the Journal of Interactive Marketing in 2019 (with N. Schröder, A. Falke and H. Hruschka)
Reutterer, Thomas (Recipient), 2020
Prize
-
-
-
-