Research output per year
Research output per year
Personal profile
Expertise
- Digital Marketing
- Electronic Commerce
- Direct Marketing
- Marketing and Customer Analytics
- Customer Relationship Managment
- Customer Lifetime Value
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
- 502007 E-commerce
- 502020 Market research
- 502052 Business administration
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-Identification
Vamosi, S., Reutterer, T. & Platzer, M., 2022, In: Decision Support Systems (DSS). 155, 113718Publication: Scientific journal › Journal article › peer-review
Open Access -
Customer base analysis with recurrent neural networks
Valendin, J., Reutterer, T., Platzer, M. & Kalcher, K., 2022, In: International Journal of Research in Marketing. 39, 4, p. 988-1018Publication: Scientific journal › Journal article › peer-review
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Frontiers: Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2022, In: Marketing Science. 41, 3, p. 441-452 3.Publication: Scientific journal › Journal article › peer-review
Open Access -
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, T., Platzer, M. & Schröder, N., 2021, In: International Journal of Research in Marketing. 38, 1, p. 194 - 215Publication: Scientific journal › Journal article › peer-review
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Data analytics in a privacy-concerned world
Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2021, In: Journal of Business Research. 122, p. 915 - 925Publication: Scientific journal › Journal article › peer-review
Open AccessFile40 Downloads (Pure)
Activities
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The Role of Dynamic Customer Feedback Information in Customer Churn Prediction
Alexander Kulumbeg (Speaker), Daniel Winkler (Contributor) & Thomas Reutterer (Contributor)
28 Sept 2023Activity: Talk or presentation › Science to science
File -
Accounting for Skewed Distributions in Modeling Self-Rreported Customer Response Data
Nadine Schröder (Speaker), Giampiero Marra (Speaker), Rosalba Radice (Speaker) & Thomas Reutterer (Speaker)
9 Jun 2023Activity: Talk or presentation › Science to science
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Private Causal Neural Networks
Gilian Ponte (Speaker), Tom Boot (Speaker), Thomas Reutterer (Speaker) & Jaap Wieringa (Speaker)
8 Jun 2023Activity: Talk or presentation › Science to science
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Machine Generated Content and Bidding in Search Engine Advertising
Martin Reisenbichler (Speaker), Thomas Reutterer (Speaker) & David, A. Schweidel (Speaker)
8 Jun 2023Activity: Talk or presentation › Science to science
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IJRM/ JM Reviewer Workshop
Thomas Reutterer (Speaker)
23 May 2023Activity: Talk or presentation › Science to science
Projects
- 15 Finished
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Al-Based Privacy-Preserving Big Data Sharing for Market Research (ANITA-ANonymous bIg daTA)
Reutterer, T., Drozd, O., Eigenschink, P., Valendin, J. & Vamosi, S.
1/10/19 → 30/11/21
Project: Research funding
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Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR
Polleres, A., Reutterer, T., Kerschbaum, C., Savenkov, V. & Vamosi, S.
1/08/18 → 31/01/19
Project: Research funding
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Brand Value "Urlaub in Österreich"
Reutterer, T., Gruber, K. & Wiesel, S.
1/10/15 → 31/03/17
Project: Research funding
Press/Media
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How Subscription Companies Can Avoid "Box Fatigue"
Nita Umashankar, Kihyun Hannah Kim & Thomas Reutterer
30/03/23
1 item of Media coverage
Press/Media
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The Problem with Offering a Subscription Box—and How Companies Should (or Shouldn't) Involve Customers In the Process
Nita Umashankar, Kihyun Hannah Kim & Thomas Reutterer
7/02/23
1 Media contribution
Press/Media
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Prizes
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Finalist of the International Journal of Research in Marketing (IJRM) Best Article Award
Valendin, Jan (Recipient), Reutterer, Thomas (Recipient), Platzer, Michael (Recipient) & Kalcher, Klaudius (Recipient), 2022
Prize
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Innovative Teaching Award (WU Vienna)
Reutterer, Thomas (Recipient) & Schröder, Nadine (Recipient), 2021
Prize
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WU Award for Outstanding Research Achievements
Reutterer, Thomas (Recipient) & Schröder, Nadine (Recipient), 2020
Prize