Research output per year
Research output per year
Personal profile
Expertise
- Digital Marketing
- Electronic Commerce
- Direct Marketing
- Marketing and Customer Analytics
- Customer Relationship Managment
- Customer Lifetime Value
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
- 502007 E-commerce
- 502020 Market research
- 502052 Business administration
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
-
A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-Identification
Vamosi, S., Reutterer, T. & Platzer, M., 2022, In: Decision Support Systems (DSS). 155, 113718Publication: Scientific journal › Journal article › peer-review
Open Access -
Customer base analysis with recurrent neural networks
Valendin, J., Reutterer, T., Platzer, M. & Kalcher, K., 2022, In: International Journal of Research in Marketing. 39, 4, p. 988-1018Publication: Scientific journal › Journal article › peer-review
-
Frontiers: Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2022, In: Marketing Science. 41, 3, p. 441-452 3.Publication: Scientific journal › Journal article › peer-review
Open Access -
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, T., Platzer, M. & Schröder, N., 2021, In: International Journal of Research in Marketing. 38, 1, p. 194 - 215Publication: Scientific journal › Journal article › peer-review
-
Data analytics in a privacy-concerned world
Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2021, In: Journal of Business Research. 122, p. 915 - 925Publication: Scientific journal › Journal article › peer-review
Open AccessFile145 Downloads (Pure)
Activities
-
The ACR Annual Conference 2026
Reutterer, T. (Contributor)
24 Sept 2026 → 26 Sept 2026Activity: Talk or presentation › Science to science
-
48th ISMS Marketing Science Conference
Reutterer, T. (Participant), Schröder, N. (Participant) & Schamp, C. (Participant)
11 Jun 2026 → 13 Jun 2026Activity: Event participation/organisation › Participation in conference/workshop/congress
-
Applying Large Language Models to Content Marketing
Reisenbichler, M. (Contributor), Reutterer, T. (Speaker) & Schweidel, D. A. (Contributor)
12 May 2026Activity: Talk or presentation › Science to science
-
Applying Large Language Models to Sponsored Search Advertising
Reisenbichler, M. (Speaker), Reutterer, T. (Contributor) & Schweidel, D. (Contributor)
28 Mar 2026Activity: Talk or presentation › Science to science
-
From Ten Blue Links to One Bold Answer: Optimizing Content for Generative Search Engines
Reutterer, T. (Speaker)
24 Feb 2026Activity: Talk or presentation › Science to science
-
Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (researchers ), Fellner-Röhling, G. (researchers ), Kirrane, S. (researchers ), Reutterer, T. (researchers ), Schamp, C. (researchers ), Schwabenbauer, A. (researchers ), Maly, J. (researchers ) & Schuller, J. (researchers )
1/10/24 → 30/09/29
Project: Research funding
-
-
Direktmarketingkampagnen für nicht vertragliche Geschäfte
Reutterer, T. (PI - Project head)
Project: Research funding
-
Al-Based Privacy-Preserving Big Data Sharing for Market Research (ANITA-ANonymous bIg daTA)
Reutterer, T. (PI - Project head), Drozd, O. (researchers ), Eigenschink, P. (researchers ), Valendin, J. (researchers ) & Vamosi, S. (researchers )
1/10/19 → 30/11/21
Project: Research funding
-
Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR
Polleres, A. (PI - Project head), Reutterer, T. (PI - Project head), Kerschbaum, C. (researchers ), Savenkov, V. (researchers ) & Vamosi, S. (researchers )
1/08/18 → 31/01/19
Project: Research funding
Press/Media
-
-
-
How Subscription Companies Can Avoid "Box Fatigue"
Umashankar, N., Kim, K. H. & Reutterer, T.
30/03/23
1 item of Media coverage
Press/Media
-
-
The Problem with Offering a Subscription Box—and How Companies Should (or Shouldn't) Involve Customers In the Process
Umashankar, N., Kim, K. H. & Reutterer, T.
7/02/23
1 Media contribution
Press/Media
Prizes
-
Best paper in track “Retailing, Omni-Channel Management, Sales Management, Pricing and Promotion” award
Reutterer, T. (Recipient), Zubcsek, P. P. (Recipient) & Volvovitch, O. (Recipient), 2025
Prize
-
-
WU Award for outstanding research achievements
Reutterer, T. (Recipient) & Valendin, J. (Recipient), 2024
Prize
-
WU Award for outstanding research achievements
Reutterer, T. (Recipient) & Reisenbichler, M. (Recipient), 2023
Prize
-
Finalist of the International Journal of Research in Marketing (IJRM) Best Article Award
Valendin, J. (Recipient), Reutterer, T. (Recipient), Platzer, M. (Recipient) & Kalcher, K. (Recipient), 2022
Prize