Research output per year
Research output per year
Personal profile
Expertise
- Digital Marketing
- Electronic Commerce
- Direct Marketing
- Marketing and Customer Analytics
- Customer Relationship Managment
- Customer Lifetime Value
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
- 502007 E-commerce
- 502020 Market research
- 502052 Business administration
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-Identification
Vamosi, S., Reutterer, T. & Platzer, M., 2022, In: Decision Support Systems (DSS). 155, 113718Publication: Scientific journal › Journal article › peer-review
Open Access -
Customer base analysis with recurrent neural networks
Valendin, J., Reutterer, T., Platzer, M. & Kalcher, K., 2022, In: International Journal of Research in Marketing. 39, 4, p. 988-1018Publication: Scientific journal › Journal article › peer-review
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Frontiers: Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2022, In: Marketing Science. 41, 3, p. 441-452 3.Publication: Scientific journal › Journal article › peer-review
Open Access -
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, T., Platzer, M. & Schröder, N., 2021, In: International Journal of Research in Marketing. 38, 1, p. 194 - 215Publication: Scientific journal › Journal article › Research › peer-review
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Data analytics in a privacy-concerned world
Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2021, In: Journal of Business Research. 122, p. 915 - 925Publication: Scientific journal › Journal article › peer-review
Open AccessFile109 Downloads (Pure)
Activities
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Blind Spots in Broad Strokes: Limitations on the Use of LLMs for Marketing Research
Stromberg, M. (Speaker), Moe, W. W. (Contributor), Reutterer, T. (Contributor) & Schweidel, D. (Contributor)
15 Jun 2025Activity: Talk or presentation › Science to science
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Targeting Campaigns for Long-Term Incremental Customer Value
Stromberg, M. (Contributor), Bachmann, P. (Speaker), Reutterer, T. (Contributor) & Meierer, M. (Contributor)
30 May 2025Activity: Talk or presentation › Science to science
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Blind Spots in Broad Strokes: Limitations on the Use of LLMs for Marketing Research
Stromberg, M. (Speaker), Moe, W. W. (Contributor), Reutterer, T. (Contributor) & Schweidel, D. (Contributor)
28 May 2025Activity: Talk or presentation › Science to science
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Blind Spots in Broad Strokes: Limitations on the Use of LLMs for Marketing Research
Stromberg, M. (Speaker), Moe, W. W. (Contributor), Reutterer, T. (Contributor) & Schweidel, D. A. (Contributor)
13 Dec 2024Activity: Talk or presentation › Science to science
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ANZMAC annual conference 2024
Stromberg, M. (Contributor), Bachmann, P. (Speaker), Meierer, M. (Contributor) & Reutterer, T. (Contributor)
2 Dec 2024 → 4 Dec 2024Activity: Talk or presentation › Science to science
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Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (Researcher), Fellner-Röhling, G. (Researcher), Kirrane, S. (Researcher), Reutterer, T. (Researcher), Schamp, C. (Researcher), Schwabenbauer, A. (Researcher) & Maly, J. (Researcher)
1/10/24 → 30/09/29
Project: Research funding
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Al-Based Privacy-Preserving Big Data Sharing for Market Research (ANITA-ANonymous bIg daTA)
Reutterer, T. (PI - Project head), Drozd, O. (Researcher), Eigenschink, P. (Researcher), Valendin, J. (Researcher) & Vamosi, S. (Researcher)
1/10/19 → 30/11/21
Project: Research funding
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Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR
Polleres, A. (PI - Project head), Reutterer, T. (PI - Project head), Kerschbaum, C. (Researcher), Savenkov, V. (Researcher) & Vamosi, S. (Researcher)
1/08/18 → 31/01/19
Project: Research funding
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The Impact of Global Megatrends on Hidden Champions
Reutterer, T. (PI - Project head) & Wiesel, S. (Researcher)
1/10/16 → 30/11/16
Project: Research funding
Press/Media
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How Subscription Companies Can Avoid "Box Fatigue"
Umashankar, N., Kim, K. H. & Reutterer, T.
30/03/23
1 item of Media coverage
Press/Media
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The Problem with Offering a Subscription Box—and How Companies Should (or Shouldn't) Involve Customers In the Process
Umashankar, N., Kim, K. H. & Reutterer, T.
7/02/23
1 Media contribution
Press/Media
Prizes
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Finalist of the International Journal of Research in Marketing (IJRM) Best Article Award
Valendin, J. (Recipient), Reutterer, T. (Recipient), Platzer, M. (Recipient) & Kalcher, K. (Recipient), 2022
Prize
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Innovative Teaching Award (WU Vienna)
Reutterer, T. (Recipient) & Schröder, N. (Recipient), 2021
Prize
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WU Award for Outstanding Research Achievements
Reutterer, T. (Recipient) & Schröder, N. (Recipient), 2020
Prize