Univ.Prof. Dr. Thomas Reutterer

Publications

Research output per year 1992 1996 1998 2006 2007 2009 2021 2022 2024

• 52 Contribution to conference proceedings
• 43 Journal article
• 28 Chapter in edited volume
• 17 Working Paper/Preprint
• 37 More
  • 10 Research report, expert opinion
  • 10 Popular science article
  • 4 Lecture notes/Article in lecture notes/Teaching resources
  • 4 WU Working Paper
  • 2 Edited book (editorship)
  • 2 Book (monograph)
  • 1 Conference poster
  • 1 Other contribution to journal
  • 1 Diploma thesis
  • 1 Doctoral thesis
  • 1 Habilitation

Research output per year

Research output per year

Search results

• 2024

  Optimizing Production Relocation Timing Decisions

  Fruchter, G., Prasad, A. & Reutterer, T., 2024, (E-pub ahead of print) In: Production and Operations Management.

  Publication: Scientific journal › Journal article › peer-review
• 2023

  Accounting for J-shape distributions to explain customer ratings

  Schröder, N., Reutterer, T. & Kremslehner, K., 2023, (Submitted) Proceedings of 52nd EMAC Annual Conference: Odense/Denmark, May 23-25, 2023.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Causal Private Networks

  Ponte, G., Boot, T., Reutterer, T. & Wieringa, J., 2023, (Submitted) Proceedings of the European Marketing Academy. 52nd Annual EMAC Conference, Odense/Denmark, May 23-25, 2023: Special Session on Online Consumer Privacy.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Deep Generative Models for Synthetic Data: A Survey

  Eigenschink, P., Reutterer, T., Vamosi, S., Vamosi, R., Sun, C. & Kalcher, K., 10 May 2023, In: IEEE Access. 11, p. 47304-47320

  Publication: Scientific journal › Journal article › peer-review

  Open Access

• Dynamic Formation of Quality Expectations: Theory and Empirical Evidence

  Reutterer, T., Fruchter, G., Dickert, S. & Vacondio, M., 2023, In: Review of Marketing Science. 21, 1

  Publication: Scientific journal › Journal article › peer-review

• Leveraging AI for Content Generation: A Customer Equity Perspective

  Schweidel, D. A., Reisenbichler, M., Reutterer, T. & Zhang, K., 2023, Artificial Intelligence in Marketing. Sudhir, K. & Toubia, O. (eds.). Bingley: Emerald Publishing Ltd., p. 125-145 (Review of Marketing Research, Vol. 20).

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• Predicting Share of Wallet Using Internal Records in Grocery Retailing

  Sengo Furtado, F., Reutterer, T. & Netzer, O., 2023, AMA Winter Academic Conference Proceedings: Reconnecting and Reconceiving the Marketplace. Umashankar, N. & Lisjak, M. (eds.). Nashville, TN, Vol. 34.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Understanding Customer Participation Dynamics: The Case of the Subscription Box

  Umashankar, N., Kim, K. H. & Reutterer, T., 2023, In: Journal of Marketing. 87, 5, p. 719-735

  Publication: Scientific journal › Journal article › peer-review
• 2022

  A Deep Recurrent Neural Network Approach to Learn Sequence Similarities for User-Identification

  Vamosi, S., Reutterer, T. & Platzer, M., 2022, In: Decision Support Systems (DSS). 155, 113718

  Publication: Scientific journal › Journal article › peer-review

  Open Access

• AI-based Re-identification of Behavioral Clickstream Data

  Vamosi, S., Platzer, M. & Reutterer, T., 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), 106830

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• AI-based Re-identification of Behavioral Clickstream Data

  Vamosi, S., Platzer, M. & Reutterer, T., 2022.

  Publication: Working/Discussion Paper › Working Paper/Preprint

• Can Privacy Protection be Profitable?

  Ponte, G., Boot, T., Reutterer, T. & Wieringa, J., 2022, Proceedings of the 51st EMAC Annual Conference, Budapest, May 24-27, 2022: Special Session on Online Consumer Privacy. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Cluster Analysis in Marketing Research

  Reutterer, T. & Dan, D., 2022, Handbook of Market Research. Homburg, C., Klarmann, M. & Vomberg, A. (eds.). 1st ed. ed. Cham: Springer Cham, p. 221 - 249

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• Customer base analysis with recurrent neural networks

  Valendin, J., Reutterer, T., Platzer, M. & Kalcher, K., 2022, In: International Journal of Research in Marketing. 39, 4, p. 988-1018

  Publication: Scientific journal › Journal article › peer-review

• Frontiers: Supporting Content Marketing with Natural Language Generation

  Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2022, In: Marketing Science. 41, 3, p. 441-452 3.

  Publication: Scientific journal › Journal article › peer-review

  Open Access

• Reaching for the stars: Identifying drivers of online reviews for proactive customer review management

  Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), 106299

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Tourism Marketing

  Mazanec, J. & Reutterer, T., 2022, Encyclopedia of Tourism. Jafari, J. & Xiao, H. (eds.). 2nd. edition. ed. Cham: Springer, p. 1053

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume
• 2021

  AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data

  Platzer, M., Reutterer, T. & Vamosi, S., 2021, Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021: Marketing Analytics and Privacy. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• A star is born: Triggers for online reviews and managerial insights

  Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2021, Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021. EMAC, A2021-93809. (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Data analytics in a privacy-concerned world

  Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2021, In: Journal of Business Research. 122, p. 915 - 925

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  85 Downloads (Pure)

• Deep Generative Models for Synthetic Data

  Eigenschink, P., Vamosi, S., Vamosi, R., Sun, C., Reutterer, T. & Kalcher, K., 2021.

  Publication: Working/Discussion Paper › Working Paper/Preprint

  Open Access

  File
  332 Downloads (Pure)

• Holdout-Based Empirical Assessment of Mixed-Type Synthetic Data

  Platzer, M. & Reutterer, T., 2021, In: Frontiers in Big Data. 4, p. 1 - 12

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  71 Downloads (Pure)

• Holdout-Based Fidelity and Privacy Assessment of Mixed-Type Synthetic Data

  Platzer, M. & Reutterer, T., 2021.

  Publication: Working/Discussion Paper › Working Paper/Preprint

• Leveraging purchase regularity for predicting customer behavior the easy way

  Reutterer, T., Platzer, M. & Schröder, N., 2021, In: International Journal of Research in Marketing. 38, 1, p. 194 - 215

  Publication: Scientific journal › Journal article › peer-review

• Supporting Content Marketing with Natural Language Generation

  Reisenbichler, M., Reutterer, T., Schweidel, D. & Dan, D., 2021, (MSI Reports, Vol. 21-107).

  Publication: Working/Discussion Paper › Working Paper/Preprint

• Supporting Content Marketing with Natural Language Generation

  Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2021, Proceedings of the 50th EMAC Annual Conference: Madrid, May 25-28, 2021. EMAC (ed.). Madrid, Spain: EMAC, p. 1 93711. (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices

  Sengo Furtado, F., Reutterer, T. & Schröder, N., 2021, In: Journal of Business Economics. 2022, 4, p. 565 590 p.

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  60 Downloads (Pure)
• 2020

  A Recurrent Neural Network with Triplet Loss Approach for Similarity Matching and User Re-Identification

  Vamosi, S. & Reutterer, T., 2020, Proceedings of the 49th European Marketing Academy Conference: Budapest, Hungary, May 27, 2020. EMAC (ed.). Budapest: EMAC, p. 1-11 A2020-64451. (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM

  Reutterer, T., Valendin, J., Kalcher, K. & Platzer, M., 2020, Proceedings of the 49th EMAC Annual Conference, Budapest, Hungary, May 27, 2020: From Hands-On to High-End: Advances in Customer Base Analysis. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2019

  Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool

  Schröder, N., Falke, A., Hruschka, H. & Reutterer, T., 2019, In: Journal of Interactive Marketing. 47, p. 181 - 197

  Publication: Scientific journal › Journal article › peer-review

• Cluster Analysis in Marketing Research: Handbook of Market Research

  Reutterer, T. & Dan, D., 2019, Cluster Analysis in Marketing Research: Handbook of Market Research. Homburg, Ch., M. Klarmann, and A. Vomberg (ed.). 00: Springer, p. 00

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• From RFM to LSTM: Predicting customer future with autoregressive neural nets

  Reutterer, T., Valendin, J., Kalcher, K. & Platzer, M., 2019, Proceedings of the 48th EMAC Annual Conference, Hamburg, May 28-31, 2019: New Insights into Customer Management II. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Funding Mechanisms for Higher Education: A Marketing Perspective

  Halbheer, D., Fruchter, G., Gerstner, E. & Reutterer, T., 2019, SSRN, 33 p.

  Publication: Working/Discussion Paper › Working Paper/Preprint

• Topic Modeling in Marketing: Recent Advances and Research Opportunities

  Reisenbichler, M. & Reutterer, T., 2019, In: Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB). 89, 3, p. 327 - 356

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  153 Downloads (Pure)

• Vices go together: product purchase after online compulsion

  Karpienko, R., Colicev, A., Reutterer, T. & Pauwels, K., 2019, Proceedings of the 48th EMAC Annual Conference, Hamburg, May 28-31, 2019. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2018

  A Note on Latent Rating Regression for Aspect Analysis of User-Generated Content

  Dan, D., Bellio, R. & Reutterer, T., 2018, Proceedings of the 33rd International Workshop on Statistical Modelling. Volume 1. Statistical Modelling Society (ed.). Bristol, UK, p. 63 - 68

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Predicting Share Of Wallet Using Customer Loyalty Card Data

  Sengo Furtado, F., Reutterer, T. & Netzer, O., 2018, Proceedings of the 47th EMAC Annual Conference, Glasgow, May 29- June 1, 2018: New Insights into Customer Management. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2017

  A Data Mining Framework for Targeted Category Promotions

  Reutterer, T., Hornik, K., March, N. & Gruber, K., 2017, In: Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB). 87, 3, p. 337 - 358

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  56 Downloads (Pure)

• Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation

  Schröder, N., Falke, A., Hruschka, H. & Reutterer, T., 2017, Proceedings of the 3rd International Conference on Big Data, Small Data, Linked Data and Open Data. International Academy, Research, and Industry Association (IARIA) (ed.). Venice, Italy, p. 0

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models

  Schröder, N., Falke, A., Hruschka, H. & Reutterer, T., 2017, European Marketing Academy Conference 2017. European Marketing Academy (EMAC) (ed.). Groningen, NL, p. 0

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2016

  Beyond crossover-effects in product-dominant consumption systems.

  Floh, A., Koller, M., Zauner, A. & Reutterer, T., 2016, Marketing in the age of data. European Marketing Academy (EMAC) (ed.). Oslo, p. 0

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Demographic Models for Predicting Future Markets

  Reutterer, T., Gruber, K., Lutz, W. & Stephany, F., 2016, Proceedings of the 2016 AMA Winter Marketing Educators¿ Conference. American Marketing Association (AMA) (ed.). Las Vegas: American Marketing Association

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Elektronische Dienstleistungen und technologischer Fortschritt

  Reutterer, T. & Schneider, A., 2016, Handbuch Dienstleistungsmanagement. Prof. Dr. Hans Corsten; Prof. Dr. Stefan Roth (ed.). Vahlen, p. 423 - 444

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activitiy

  Platzer, M. & Reutterer, T., 2016, In: Marketing Science. 35, 5, p. 779 - 799

  Publication: Scientific journal › Journal article › Research › peer-review

• Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews

  Sengo Furtado, F., Karpienko, R. & Reutterer, T., 2016, Marketing in the age of data. EMAC (ed.). Oslo, p. 40

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2015

  A Structural Analysis of Marketing Topics

  Karpienko, R. & Reutterer, T., 1 Sept 2015, European Marketing Academy 43rd Annual Conference. EMAC (ed.). Leuven, p. 0

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study

  Floh, A., Koller, M., Reutterer, T. & Zauner, A., 2015, Proceedings of the 44th EMAC Conference. European Marketing Academy (EMAC) (ed.). Leuven, (Proceedings of the European Marketing Academy Conference (EMAC)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2014

  Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search

  Karpienko, R. & Reutterer, T., 1 May 2014, European Marketing Academy 42nd Annual Conference. Forthcoming (ed.). Valencia: EMAC, p. 00

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• How to derive consensus among various marketing journal rankings?

  Theußl, S., Reutterer, T. & Hornik, K., 1 Apr 2014, In: Journal of Business Research. 67, 5, p. 998 - 1006

  Publication: Scientific journal › Journal article › Research › peer-review

• The Role of Emotions in a price promotion setting

  Stangl, B. & Reutterer, T., 1 Jul 2014, Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations (ed.). Singapore, p. 458 - 467

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings