Activities

Activities per year 1997 1999 2000 2004 2005 2006 2007 2009 2018

• 51 Science to science
• 6 Scientific committee
• 5 Conference peer-review
• 5 Science to professionals/public
• 9 More
  • 3 Member of Editorial Board
  • 3 Journal article peer-review
  • 1 Organisation of conference/workshop/congress
  • 1 Funding proposal peer-review
  • 1 Editor of Scientific Journal

Activities per year

Search results

• Does the threshold distribution in polytomous items matter in computer adaptive testing?

  Thomas Salzberger (Contributor) & Mike Horton (Contributor)

  10 Apr 2018 → 12 Apr 2018

  Activity: Talk or presentation › Science to science

• Investigating the effect of the threshold distribution in polytomous items on measurement error in computer adaptive testing

  Thomas Salzberger (Contributor) & Mike Horton (Contributor)

  23 Mar 2018

  Activity: Talk or presentation › Science to science

• Investigating the effect of the threshold distribution in polytomous items on measurement error in computer adaptive testing

  Thomas Salzberger (Contributor) & Mike Horton (Contributor)

  17 Jan 2018 → 19 Jan 2018

  Activity: Talk or presentation › Science to science

• The perpetual characteristics of measurement and their impact on the future of measurement in the social sciences

  Thomas Salzberger (Speaker)

  17 Jan 2018 → 19 Jan 2018

  Activity: Talk or presentation › Science to science

• The Need for Smell Instrument: Development and Cross-National Validation

  Thomas Salzberger (Contributor), Monika Koller (Contributor), Arne Floh (Contributor), Alexander Zauner (Contributor), Maria Sääksjärvi (Contributor) & Hendrik Schifferstein (Contributor)

  5 Dec 2016 → 7 Dec 2016

  Activity: Talk or presentation › Science to science

• Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography?

  Robert Zniva (Contributor), Daniela Weber (Contributor), Wolfgang Weitzl (Contributor) & Thomas Salzberger (Contributor)

  30 Nov 2015 → 2 Dec 2015

  Activity: Talk or presentation › Science to science

• Olfaction in consumption: measurement and applications

  Monika Koller (Contributor), Thomas Salzberger (Contributor), Arne Floh (Contributor), Alexander Zauner (Contributor), Maria Sääksjärvi (Contributor) & Hendrik Schifferstein (Contributor)

  27 May 2015

  Activity: Talk or presentation › Science to science

• "Need for Smell" - Conceptualisation and Measurement

  Monika Koller (Contributor), Alexander Zauner (Contributor), Thomas Salzberger (Contributor) & Arne Floh (Contributor)

  22 May 2012 → 25 May 2012

  Activity: Talk or presentation › Science to science

• Different functioning of rating scale formats - results from psychometric and physiological experiments

  Monika Koller (Contributor) & Thomas Salzberger (Contributor)

  18 Jul 2011 → 22 Jul 2011

  Activity: Talk or presentation › Science to science

• The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance

  Loredana Viola (Contributor), Monika Koller (Contributor) & Thomas Salzberger (Contributor)

  1 Mar 2011

  Activity: Talk or presentation › Science to science

• A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples

  Thomas Salzberger (Contributor) & Monika Koller (Contributor)

  9 Sep 2010 → 12 Sep 2010

  Activity: Talk or presentation › Science to science

• Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats

  Monika Koller (Contributor), Thomas Salzberger (Contributor) & Christoph Himmer (Contributor)

  1 Jun 2010

  Activity: Talk or presentation › Science to science

• Functioning of Response Scales - an Eye-Tracking Study

  Monika Koller (Contributor), Thomas Salzberger (Contributor) & Christoph Himmer (Contributor)

  26 May 2010 → 28 May 2010

  Activity: Talk or presentation › Science to science

• Measurement of Latent Variables in Marketing: Current Practices and Future Avenues

  Thomas Salzberger (Speaker)

  21 Sep 2009 → 23 Sep 2009

  Activity: Talk or presentation › Science to science

• Multidimensionality

  Karl Bang Christensen (Contributor), Thomas Salzberger (Contributor) & Mounier Mesbah (Contributor)

  8 Jun 2009 → 12 Jun 2009

  Activity: Talk or presentation › Science to science

• Investigating the Direction of an “Agree-Disagree” Polytomous Response Scale - An Analysis of the Unit of Measurement

  Thomas Salzberger (Speaker)

  8 Jun 2009 → 12 Jun 2009

  Activity: Talk or presentation › Science to science

• Some considerations of the Person-Separation-Index and the Assessment of Item Fit

  Thomas Salzberger (Speaker)

  8 Jun 2009 → 12 Jun 2009

  Activity: Talk or presentation › Science to science

• A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

  Monika Koller (Contributor) & Thomas Salzberger (Contributor)

  16 Jan 2008 → 19 Jan 2008

  Activity: Talk or presentation › Science to science

• Single-Item Measures – Time for a Revival?

  Thomas Salzberger (Speaker)

  3 Dec 2007 → 5 Dec 2007

  Activity: Talk or presentation › Science to science

• The Impact of Global Warming on Consumer Behaviour - First Findings from an Empirical Study

  Thomas Salzberger (Speaker)

  3 Dec 2007 → 5 Dec 2007

  Activity: Talk or presentation › Science to science

• Bedeutung von Reliabilität und Validität im Rahmen von IRT-Modellen

  Thomas Salzberger (Contributor) & Reinhold Hatzinger (Contributor)

  19 Oct 2007

  Activity: Talk or presentation › Science to science

• Implications of Person Dependency in Longitudinal Data – Exemplified by a Measure of Cognitive Dissonance

  Thomas Salzberger (Speaker)

  4 Jun 2007 → 8 Jun 2007

  Activity: Talk or presentation › Science to science

• Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study

  Monika Koller (Contributor) & Thomas Salzberger (Contributor)

  4 Dec 2006 → 6 Dec 2006

  Activity: Talk or presentation › Science to science

• The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study

  Thomas Salzberger (Contributor), Monika Koller (Contributor) & Claudia Klausegger (Contributor)

  Jun 2006

  Activity: Talk or presentation › Science to science

• Messung der wahrgenommenen Erlebnisqualität - Empirische Analyse am Beispiel des Städtetourismus Wien

  Claudia Klausegger (Contributor) & Thomas Salzberger (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• The Impact of Market Orientation and New Service Development on Corporate Performance

  Thomas Salzberger (Contributor), Claudia Klausegger (Contributor) & Monika Koller (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research

  Thomas Salzberger (Contributor) & Monika Koller (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising

  Thomas Salzberger (Speaker)

  2004

  Activity: Talk or presentation › Science to science

• Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm

  Thomas Salzberger (Speaker)

  2004

  Activity: Talk or presentation › Science to science

• An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge

  Thomas Salzberger (Speaker)

  2004

  Activity: Talk or presentation › Science to science

• An Introduction to Rasch Models for Business Studies

  Thomas Salzberger (Speaker)

  2004

  Activity: Talk or presentation › Science to science

• Technophobia as a Hindrance to International Innovation Diffusion - A Multinational Investigation of Construct Equivalence

  Rudolf Sinkovics (Contributor) & Thomas Salzberger (Contributor)

  2003

  Activity: Talk or presentation › Science to science

• Die betriebliche Nutzung von Exportinformation - Ergebnisse einer Studie in fünf Staaten

  Thomas Salzberger (Speaker)

  2002

  Activity: Talk or presentation › Science to science

• An Investigation of the Construct of Customer Satisfaction with a Shopping Centre in Prague

  Thomas Salzberger (Contributor) & Claudia Klausegger (Contributor)

  2002

  Activity: Talk or presentation › Science to science

• An Investigation of Construct Validity and Cross-National Comparability - A Five-Country Study of Export Information Usage in the UK, Austria, Germany, the United States, and New Zealand

  Thomas Salzberger (Speaker)

  2002

  Activity: Talk or presentation › Science to science

• The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations - A Multinational Investigation of Construct Equivalence

  Rudolf Sinkovics (Contributor) & Thomas Salzberger (Contributor)

  2002

  Activity: Talk or presentation › Science to science

• 'Neue Verwaltung' - Zufriedene Bürger, positives Image? Analyse der Kundenzufriedenheit bei Finanzämtern unter Berücksichtigung der unterschiedlichen Einstellungen zur öffentlichen Verwaltung

  Claudia Klausegger (Contributor), Thomas Salzberger (Contributor) & Dieter Scharitzer (Contributor)

  2001

  Activity: Talk or presentation › Science to science

• An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity

  Thomas Salzberger (Speaker)

  2000

  Activity: Talk or presentation › Science to science

• Intercultural Construct Validity in Emic and Etic Research

  Thomas Salzberger (Speaker)

  2000

  Activity: Talk or presentation › Science to science

• Selected Company Characteristics and Environmental Turbulence as Antecedents to Export Information Use - An Exploratory Five Country Study

  Thomas Salzberger (Speaker)

  2000

  Activity: Talk or presentation › Science to science

• An exploratory cross-national assessment of antecedents to export information use

  Thomas Salzberger (Speaker)

  2000

  Activity: Talk or presentation › Science to science

• Customer Satisfaction with a Shopping Centre in Prague - Scale Development and Analysis of Selected Antecedents and Consequences

  Claudia Klausegger (Contributor) & Thomas Salzberger (Contributor)

  2000

  Activity: Talk or presentation › Science to science

• Establishing Measurement Equivalence by Means of the Rasch Model

  Thomas Salzberger (Speaker)

  2000

  Activity: Talk or presentation › Science to science

• What Marketing Research Could Learn From Rasch Measurement Theory: A Rasch Analysis of a Marketing-Scale

  Thomas Salzberger (Speaker)

  2000

  Activity: Talk or presentation › Science to science

• Structural Equation Modeling vs. Latent Trait Models in Cross-national Marketing Research

  Thomas Salzberger (Speaker)

  1999

  Activity: Talk or presentation › Science to science

• Solving the Puzzle of Equivalence in Cross-National Marketing Research: Concepts, Assessment, and Research Designs

  Thomas Salzberger (Speaker)

  1999

  Activity: Talk or presentation › Science to science

• How the Rasch Model May Shift Our Perspective of Measurement in Marketing Research

  Thomas Salzberger (Speaker)

  1999

  Activity: Talk or presentation › Science to science

• The Application of the Rasch Model to a Marketing-Scale

  Thomas Salzberger (Speaker)

  1999

  Activity: Talk or presentation › Science to science

• Facing the Cross-Cultural Challenge: Empirical Investigation of Data Equivalence of the CET-scale in Austria and Korea

  Thomas Salzberger (Speaker)

  1998

  Activity: Talk or presentation › Science to science

• Statistically Equivalent, yet Different in Meaning: Different Measurement Model Re9entations - Shown by Means of the AGGLO-Scale

  Thomas Salzberger (Speaker)

  1997

  Activity: Talk or presentation › Science to science