Research output per year
Research output per year
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The value of making producers personal
Fuchs, C., Kaiser, U., Schreier, M. & van Osselaer, S. M. J., 2022, In: Journal of Retailing. 98, 3, p. 486-495Publication: Scientific journal › Journal article › peer-review
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The Self-Expressive Customization of a Product Can Improve Performance
Kaiser, U., Schreier, M. & Janiszewski, C., 2017, In: Journal of Marketing Research. 54, 5, p. 816 - 831Publication: Scientific journal › Journal article › peer-review
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User Design Through Self-Customization
Townsend, C., Kaiser, U. & Schreier, M., 2015, The Cambridge Handbook of Consumer Psychology. M. Norton, D. Rucker and C. Lamberton (ed.). New York: Cambridge University Press, p. 233 - 254Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Which consumers are more creative? Fans or non-fans of a brand?
Kaiser, U., 1 Oct 2012.Publication: Contribution to conference › Conference poster
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Activities
- 16 Science to science
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Me, me, me: Customization, Uniqueness, and Entitled Behavior
Ulrike Kaiser (Contributor), Martin Schreier (Contributor) & Chris Janiszewski (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance
Ulrike Kaiser (Contributor), Martin Schreier (Contributor), Fuchs Christoph (Contributor) & Stijn van Osselear (Contributor)
17 Oct 2019 → 20 Oct 2019Activity: Talk or presentation › Science to science
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Can you rent high status? The relationship between luxury and conspicuousness in access-based consumption
Ulrike Kaiser (Contributor) & Emanuela Prandelli (Contributor)
21 Jun 2018 → 23 Jun 2018Activity: Talk or presentation › Science to science
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Personizing the fruits of one's labor increases work motivation and performance
Ulrike Kaiser (Contributor) & Martin Schreier (Contributor)
12 Jan 2017 → 13 Jan 2017Activity: Talk or presentation › Science to science
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Reducing Consumer Alienation: The Effect of Making Product Producers Personal
Christoph Fuchs (Contributor), Martin Schreier (Contributor), Ulrike Kaiser (Contributor) & Stijn van Osselaer (Contributor)
27 Oct 2016 → 30 Oct 2016Activity: Talk or presentation › Science to science