Research output per year
Research output per year
Personal profile
Expertise
- Experimental Methods
- marketing
- consumer behavior
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Signatures and de-objectification: How asking individual producers to sign their work increases work performance and work satisfaction
Kaiser, U., Schnurr, B., Fuchs, C., Schreier, M. & van Osselaer, S. M. J., 4 Sept 2025, (E-pub ahead of print) In: International Journal of Research in Marketing.Publication: Scientific journal › Journal article › peer-review
Open Access -
The value of making producers personal
Fuchs, C., Kaiser, U., Schreier, M. & van Osselaer, S. M. J., 2022, In: Journal of Retailing. 98, 3, p. 486-495Publication: Scientific journal › Journal article › peer-review
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The Self-Expressive Customization of a Product Can Improve Performance
Kaiser, U., Schreier, M. & Janiszewski, C., 2017, In: Journal of Marketing Research. 54, 5, p. 816 - 831Publication: Scientific journal › Journal article › peer-review
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User Design Through Self-Customization
Townsend, C., Kaiser, U. & Schreier, M., 2015, The Cambridge Handbook of Consumer Psychology. M. Norton, D. Rucker and C. Lamberton (ed.). New York: Cambridge University Press, p. 233 - 254Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Which consumers are more creative? Fans or non-fans of a brand?
Kaiser, U., 1 Oct 2012.Publication: Contribution to conference › Conference poster
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Sales Channel Psychology
Kaiser, U. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)
25 May 2025 → 30 May 2025Activity: Talk or presentation › Science to science
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Downstream Consequences of Product Repair: How Product Repair Encourages Sustainable Consumer Behavior
Brand, M. L. (Speaker), Kaiser, U. (Speaker) & Schreier, M. (Speaker)
2024Activity: Talk or presentation › Science to science
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Department of Marketing (Organisational unit)
Kaiser, U. (Member)
1 Sept 2022 → …Activity: Membership/function › University self-administration, Cooperation manager
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Me, me, me: Customization, Uniqueness, and Entitled Behavior
Kaiser, U. (Contributor), Schreier, M. (Contributor) & Janiszewski, C. (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance
Kaiser, U. (Contributor), Schreier, M. (Contributor), Christoph, F. (Contributor) & van Osselear, S. (Contributor)
17 Oct 2019 → 20 Oct 2019Activity: Talk or presentation › Science to science
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Kleinprojekte von WU-Assistent/inn/en 2008
Kaiser, U. (PI - Project head)
1/05/08 → 1/12/12
Project: Other