Research output per year
Research output per year
Personal profile
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Does It Pay to Increase Public Messages in Nano-Influencer Campaigns? Investigating the Optimal Public Message Share for Sales and Return-On-Investment
Phieler, U. & Dost, F., 2023.Publication: Contribution to conference › Conference paper
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How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment
Phieler, U. & Dost, F., 2023, 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace. Umashankar, N. & Lisjak, M. (eds.). Chicago: American Marketing Association, p. 194-196 (AMA Educators' Proceedings, Vol. 34).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods
Dost, F., Phieler, U., Haenlein, M. & Libai, B., 2019, In: Journal of Marketing. 83, 2Publication: Scientific journal › Journal article › peer-review
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Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign
Dost, F. & Phieler, U., 2018, ICIS Proceedings 2018. AIS (ed.). San Francisco, California, USA, p. 1 - 17Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Activities
- 15 Science to science
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The Role of Crowd Engagement in Seeding Campaigns
Phieler, U. (Speaker) & Dost, F. (Speaker)
27 Jun 2024 → 29 Jun 2024Activity: Talk or presentation › Science to science
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How Consistency in Social Corporate Advocacy Affects Brands’ Social Media Engagement & Reputation
Phieler, U. (Speaker)
11 Jun 2024Activity: Talk or presentation › Science to science
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The Dual Role of Crowd Engagement in Seeded Marketing Campaigns
Phieler, U. (Speaker) & Dost, F. (Contributor)
30 May 2024Activity: Talk or presentation › Science to science
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Does It Pay To Increase Nano-Influencers' Social Media Messages In Seeded Marketing Campaigns?
Phieler, U. (Speaker) & Dost, F. (Contributor)
9 Jun 2023Activity: Talk or presentation › Science to science
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Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-on-Investment
Phieler, U. (Speaker) & Dost, F. (Contributor)
25 May 2023Activity: Talk or presentation › Science to science
Press/Media
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Wien Kann's! Karriere via Internet? – von Influencern, Apps & Flops
14/12/21
1 item of Media coverage
Press/Media
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