Research output per year
Research output per year
Personal profile
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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How Public’s Reception of Corporate Social Advocacy Moderates CSA’s Effect on Brand Health
Phieler, U., 2025.Publication: Contribution to conference › Conference paper
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The Dual Role of Crowd Engagement in Seeded Marketing Campaigns
Phieler, U. & Dost, F., 2024.Publication: Contribution to conference › Conference paper
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The Dual Role of Engagement in Seeding Campaigns
Phieler, U. & Dost, F., 2024.Publication: Contribution to conference › Conference paper
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Does It Pay to Increase Public Messages in Nano-Influencer Campaigns? Investigating the Optimal Public Message Share for Sales and Return-On-Investment
Phieler, U. & Dost, F., 2023.Publication: Contribution to conference › Conference paper
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How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment
Phieler, U. & Dost, F., 2023, 2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace. Umashankar, N. & Lisjak, M. (eds.). Chicago: American Marketing Association, p. 194-196 (AMA Educators' Proceedings, Vol. 34).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Open Access
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How Public's Reception of Corporate Social Advocacy Moderates CSA's Effect on Brand Health
Phieler, U. (Speaker)
28 May 2025Activity: Talk or presentation › Science to science
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The Role of Crowd Engagement in Seeding Campaigns
Phieler, U. (Speaker)
28 Apr 2025Activity: Talk or presentation › Science to science
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ENGAGE.EU Think Tank 2025 on Organizational Purpose
Phieler, U. (Participant)
3 Mar 2025 → 7 Mar 2025Activity: Event participation/organisation › Participation in conference/workshop/congress
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The Role of Crowd Engagement in Seeding Campaigns
Phieler, U. (Speaker) & Dost, F. (Contributor)
12 Feb 2025Activity: Talk or presentation › Science to science
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The Role of Optimal Crowd Engagement in Seeding Campaigns
Phieler, U. (Speaker) & Dost, F. (Contributor)
3 Feb 2025 → 4 Feb 2025Activity: Talk or presentation › Science to science
Press/Media
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Wien Kann's! Karriere via Internet? – von Influencern, Apps & Flops
14/12/21
1 item of Media coverage
Press/Media
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