Research output per year
Research output per year
Personal profile
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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AI-assisted teams outperform AI-led teams but not human-only teams in assessing research reproducibility in quantitative social science
Brodeur, A., Valenta, D., Marcoci, A., Aparicio, J., Mikola, D., Barbarioli, B., Alexander, R., Deer, L., Stafford, T., Vilhuber, L., Bensch, G., Motoki, F., Abdelhady, M., Abdelmoula, Y., Abdul Baki, G., Dündar, U. & Phieler, U., 28 May 2026, In: Proceedings of the National Academy of Sciences (PNAS). 123, 22Publication: Scientific journal › Journal article › peer-review
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How collective attention moderates the relation of corporate social advocacy and brand health
Phieler, U., 16 Feb 2026, AMA Winter Academic Conference Proceedings: Bridging at the Frontierts: Marekting for a World in Transition. Haenlein, M., Sudhir, K. & Veresiu, E. (eds.). American Marketing Association, Vol. 37. p. 1158-1160Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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How Public’s Reception of Corporate Social Advocacy Moderates CSA’s Effect on Brand Health
Phieler, U., 2025.Publication: Contribution to conference › Conference paper
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The Dual Role of Engagement in Seeding Campaigns
Phieler, U. & Dost, F., 2024.Publication: Contribution to conference › Conference paper
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The Role of Crowd Engagement in Seeding Campaigns
Phieler, U. & Dost, F., 2024.Publication: Contribution to conference › Conference paper
Activities
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Marketing PostDoc Seminar
Steinberg Schulten, S. (Organiser), Turlo, S. (Organiser), Phieler, U. (Organiser) & Bruder, M. (Organiser)
17 Jun 2026Activity: Event participation/organisation › Organisation of research seminar
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Offline and Online Cross-Channel Dynamics from Nano-Influencers in Retailer-Sponsored Seeding Campaigns
Phieler, U. (Speaker) & Dost, F. (Contributor)
12 Jun 2026Activity: Talk or presentation › Science to science
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55th Annual Conference of the European Marketing Academy (EMAC)
Phieler, U. (Speaker), Adler, S. (Speaker), Pauwels, K. (Speaker), Koll, O. (Speaker), Martinovici, A. (Speaker), Pieters, C. (Speaker) & Hazée, S. (Speaker)
5 Jun 2026Activity: Talk or presentation › Science to science
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HOW COLLECTIVE ATTENTION MODERATES THE RELATION OF CORPORATE SOCIAL ADVOCACY AND BRAND HEALTH
Phieler, U. (Speaker)
14 Feb 2026Activity: Talk or presentation › Science to science
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How On-Platform Engagement Crowds Out Word-of-Mouth Generation in Seeding Campaigns
Phieler, U. (Speaker) & Dost, F. (Contributor)
9 Feb 2026Activity: Talk or presentation › Science to science
Press/Media
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Wien Kann's! Karriere via Internet? – von Influencern, Apps & Flops
14/12/21
1 item of Media coverage
Press/Media
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