Publications

Research output per year 2018 2018 2019 2019

• 1 Contribution to conference proceedings
• 1 Journal article

Research output per year

Research output per year

Search results

• 2019

  Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods

  Dost, F., Phieler, U., Haenlein, M. & Libai, B., 2019, In: Journal of Marketing. 83, 2

  Publication: Scientific journal › Journal article › peer-review
• 2018

  Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign

  Dost, F. & Phieler, U., 2018, ICIS Proceedings 2018. AIS (ed.). San Francisco, California, USA, p. 1 - 17

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings