Ursula Haas-Kotzegger

Research activity per year

Conceptualizing Consumers’ Experiences of Product-Harm Crisis.
Haas-Kotzegger, U. & Schlegelmilch, B. B., 2013, In: Journal of Consumer Marketing. 30, 2, p. 112 - 120
Publication: Scientific journal › Journal article › peer-review
Ford Motor Company - Learning from the Automotive Industry
Haas-Kotzegger, U., Schlegelmilch, B. B. & Ambos, B., 2013, Vienna: WU Vienna University of Economics and Business, (WU Case Series; No. 3).
Publication: Working/Discussion Paper › WU Working Paper

Open Access
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Conceptualizing Consumers' Experiences of Product-Harm Crises
Haas-Kotzegger, U. & Schlegelmilch, B. B., 2012, Proceedings of the 41st European Marketing Academy. EMAC (ed.). Portugal
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Evaluations in Product-harm Crisis Situations
Haas-Kotzegger, U., Assiouras, I., Schlegelmilch, B. B. & Skourtis, G., 1 Jun 2012, CD proceedings of the Annual Conference of the Academy of Marketing Science. AMS (ed.). New Orleans, LA, USA, p. May 24 - May 27
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Conceptualizing Consumer's experiences of Product-harm Crises
Haas-Kotzegger, U. (Contributor) & Schlegelmilch, B. B. (Contributor)
22 May 2012 → 25 May 2012
Activity: Talk or presentation › Science to science
Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement
Haas-Kotzegger, U. (Contributor), I., A. (Contributor), Schlegelmilch, B. B. (Contributor) & G., S. (Contributor)
28 Nov 2011 → 30 Nov 2011
Activity: Talk or presentation › Science to science
There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises
Haas-Kotzegger, U. (Contributor) & Schlegelmilch, B. B. (Contributor)
19 Jul 2011 → 23 Jul 2011
Activity: Talk or presentation › Science to science

Dr. Ursula Haas-Kotzegger