Assoz.Prof Priv.Doz.Dr. Ursula Lutzky

Ursula Lutzky is an Associate Professor at the Vienna University of Economics and Business, where she teaches on the master’s in business communication. She is a linguist specializing in the study of language in business contexts. Her research focuses on external business communication, that is communication between businesses and the outside world. She mainly studies how businesses communicate through digital outlets by investigating large samples of digital data, such as blogs, microblogs, e-commerce platforms and forums. Her most recent monograph, The Discourse of Customer Service Tweets (2021, Bloomsbury), explores the linguistic and communicative features of customer service interactions on social media. She is an active member of the Association for Business Communication (ABC) and currently serves the role of ABC’s Regional Vice President for Europe, Africa and the Middle East.