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Finalist of the International Journal of Research in Marketing (IJRM) Best Article Award

  • Valendin, Jan (Recipient), Reutterer, Thomas (Recipient), Platzer, Michael (Recipient) & Kalcher, Klaudius (Recipient)

Prize

Description

Valendin, Jan, Thomas Reutterer, Michael Platzer, and Klaudius Kalcher (2022), "Customer base analysis with recurrent neural networks", International Journal of Research in Marketing, 39(4), 988-1018.
Awarded date2022
Granting OrganisationsEuropean Marketing Academy (EMAC)