In our research framework we focus on the use of new information technologies for business-to-consumer interactions of retail companies. We describe the impact of new technologies on various aspects of trading and investigate two major trends for the marketing of retail companies, namely electronic intermediation and personalization of Web-based Mass Information Systems.
|Effective start/end date||1/09/98 → 29/02/00|
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing