The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing

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Activities per year 2005 2005 2005

• 1 Science to professionals/public

Activities per year

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• The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries

  Barbara Stöttinger (Contributor) & Elfriede Penz (Contributor)

  2005

  Activity: Talk or presentation › Science to professionals/public