The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing

Research output

Research output per year 2004 2004 2019

• 3 Contribution to conference proceedings
• 3 Journal article
• 1 Conference poster

Research output per year

Research output per year

Search results

• 2004

  EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior

  Penz, E. & Stöttinger, B., 2004, 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business 2004.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Euroconsumer Myth or Reality?

  Stöttinger, B. & Penz, E., 2004, AIB Annual Conference, Sweden, Stockholm 2004.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries

  Stöttinger, B. & Penz, E., 2004, EIBA Annual Conference, Ljublijana, Slovenia 2004.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings