The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing

Research output

Research output per year 2004 2004 2019

• 3 Contribution to conference proceedings
• 3 Journal article
• 1 Conference poster

Research output per year

Research output per year

Search results

• 2008

  What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures

  Penz, E. & Stöttinger, B., 2008.

  Publication: Contribution to conference › Conference poster