The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing

Research output

Research output per year 2004 2004 2019

• 3 Contribution to conference proceedings
• 3 Journal article
• 1 Conference poster

Research output per year

Research output per year

Search results

• 2019

  Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situation

  Stöttinger, B. & Penz, E., 2019, In: International Marketing Review. 36, 5, p. 805 - 827

  Publication: Scientific journal › Journal article › peer-review
• 2015

  Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries

  Penz, E. & Stöttinger, B., 2015, In: European Journal of International Management. 9, 3, p. 326 - 341

  Publication: Scientific journal › Journal article › peer-review
• 2011

  The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands

  Stöttinger, B. & Penz, E., 1 Mar 2011, In: Journal of Research and Management. 33, 1, p. 68 - 80

  Publication: Scientific journal › Journal article › peer-review