Research output per year
Research output per year
Project Details
Financing body
Oesterreichische Nationalbank (Jubiläumsfonds)
Description
The goal of this study is to describe changes in public and private discourses after the introduction of market economies in Russia and the Czech Republic. This will be done in two ways:
Firstly, we shall analyse how and to what extent “keywords” (Raymond Williams, 1976) of the Western market discourse (e.g. “market”, “quality”, “profit”, “performance”) and their conceptualisations have been adopted by the Russian/Czech economic discourse.
Secondly, other domains such as the media as well as everyday discourse will be explored to determine how far they are influenced by the practices and concepts of the market economy and management discourses (recontextualisation).
Methods:
- Semantic and quantitative analysis of key concepts
- Discourse analysis of selected texts
- Interviews with native speakers and specialists in Russia and the Czech Republic
| Status | Finished |
|---|---|
| Effective start/end date | 1/10/01 → 30/06/03 |
Collaborative partners
- Vienna University of Economics and Business (lead)
- Akademie ved Ceske Republiky, Ustav pro jazyk cesky (Project partner)
Austrian Classification of Fields of Science and Technology (OEFOS)
- 605004 Cultural studies
- 602047 Slavonic studies
- 602048 Sociolinguistics
- 605
Research output
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Die Diffusion marktwirtschaftlicher Schlüsselkonzepte in Mittel- und Osteuropa. Eine linguistische Analyse
Doleschal, U., Müller, B. & Petters, J., 2005, Mayrhofer, W., Iellatchich, A. (Hg.) Globalisierung und Diffusion. Frankfurt/M., London, 95-125 2005.Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Reden über die Qualität des Lebens. Zur Entstehung des Konzepts im Russischen.
Rathmayr, R., 2005, Mayrhofer, W., Iellatchitch, A. (Hg.) Globalisierung und Diffusion. Frankfurt/M., London, 59-94 2005.Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Koncept DEN'GI u peterburgskogo naselenija v nachale 1990-h godov
Rathmayr, R., 2004, Zhanr interv'ju: Osobennosti russkoj ustnoj rechi v Finljandii i Sankt-Peterburge. 137-150, Tampere 2004.Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Transformation als interkultureller Prozess. Ergebnisse des Projektes zur Diffusion marktwirtschaftlicher Schlüsselkonzepte in den MOEL
Johanna Petters (Speaker)
2003Activity: Talk or presentation › Science to science
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Keywords: A Linguistic Approach to Cultural Change
Johanna Petters (Contributor) & Barbara Müller (Contributor)
2003Activity: Talk or presentation › Science to science
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Keywords of the Market Economy: A Semantic Analysis of Czech and Russian
Ursula Doleschal (Contributor), Barbara Müller (Contributor) & Johanna Petters (Contributor)
2002Activity: Talk or presentation › Science to science