The language of advertising in Russian

The project is dedicated to questions arising in linguistic und cultural analyses of advertising language in Russia, which is characterised by global styles of production and reception.

It approaches the relationships between language and culture through the framework of critical discourse analysis. Within the public discourse the cultural context is described as the key to unterstand unique particularities of advertising and advertising language in Russia. The project also aims at presenting the effects of advertising (language) on cultural and linguistic change.