Activities per year
Project Details
Description
Purpose - This study wants to contribute to a better understanding of corporate D&I discourses. It aims to track the semantic development of D&I discourses in multimodal genres of corporate communication published in different countries and at different times.
Design/methodology/approach – The study employs an inter-lingual, comparative discourse-linguistic approach, supported by corpus and systemic functional linguistics, to analyze and compare multimodal D&I discourses in diversity-related, external corporate communications published by listed banks in Brazil, Italy, and the US.
Expected findings - Results will give insights into the semantic development of D&I discourses in corporate communication genres over time and across countries. Moreover, they may provide further indications of the extent of country-specific differences in the understanding of corporate D&I.
Originality/value – Results may assist corporate communication professionals to guarantee strategic, responsible, socially committed, and impact-oriented communication of D&I across corporations. Moreover, this research will extend the analytical perspective regarding “accents of diversity” to Romance languages and under-researched countries.
Keywords: diversity and inclusion, corporate multimodal communication, comparative discourse analysis, Brazilian Portuguese, Italian
Design/methodology/approach – The study employs an inter-lingual, comparative discourse-linguistic approach, supported by corpus and systemic functional linguistics, to analyze and compare multimodal D&I discourses in diversity-related, external corporate communications published by listed banks in Brazil, Italy, and the US.
Expected findings - Results will give insights into the semantic development of D&I discourses in corporate communication genres over time and across countries. Moreover, they may provide further indications of the extent of country-specific differences in the understanding of corporate D&I.
Originality/value – Results may assist corporate communication professionals to guarantee strategic, responsible, socially committed, and impact-oriented communication of D&I across corporations. Moreover, this research will extend the analytical perspective regarding “accents of diversity” to Romance languages and under-researched countries.
Keywords: diversity and inclusion, corporate multimodal communication, comparative discourse analysis, Brazilian Portuguese, Italian
Status | Finished |
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Effective start/end date | 1/10/20 → 31/01/25 |
Activities
- 1 Organisation of conference/workshop/congress
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Diversity and Inclusion across languages
Hofer-Bonfim, B. (Organiser), Zehetgruber, M. (Organiser), Schnitzer, J. (Organiser), Peters, E. (Organiser) & Kölbl, E. (Organiser)
2022Activity: Event participation/organisation › Organisation of conference/workshop/congress