Intercultural Aspects in CSR-Communication

WU

In recent years,the communication of CSR / sustainability has been studied throughout various disciplines. One of the main issues is the influence of the cultural context of organizations and their stakeholders on the implementation and communication of CSR. These cross-cultural differences are reflected in communicative practice, while also having an influence on text production. The purpose of this conference is to bring together researchers from various disciplines (corporate communication, cultural studies, management, marketing, etc.)as well as professionals in this field with a view to gaining a broader picture of how cultural differences manifest themselves within the context of CSR communication. Relevant subtopics include, but are not restricted to, the following:
•Conceptualizations of the terms CSR and sustainability
•Change and evolution of CSR and sustainability concepts
•Legal and political contexts influencing CSR
•CSR as employed by multinationals in different countries
•CSR and sustainability reporting •Voluntary vs. compulsory CSR
•Multimodal and semiotic aspects in CSR communication
•Social aspects of CSR