The influence of quality on the usage and effectiveness of promotional merchandise

Kamleitner, Bernadette (PI - Project head)
Koller, Monika (PI - Project head)
Holub, Sandra (Researcher)
Marckhgott, Eva (Researcher)

Institute for Marketing and Consumer Research

Status	Finished
Effective start/end date	1/08/16 → 1/05/17

1 Journal article

Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands
Kamleitner, B. & Marckhgott, E., 2021, In: International Journal of Advertising. 40, 7, p. 1135-1159
Publication: Scientific journal › Journal article › peer-review

Open Access
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