Food-stuff information. Reality and illusions

  • Doleschal, Ursula (PI - Project head)
  • Hoffmann, Edgar (Researcher)
  • Rathmayr, Renate (Researcher)

    Project Details

    Financing body

    Commission of the European Communities


    The strategic goal of the project 'Food Stuff Information: Illusions And Reality' is to investigate channels of information about food products in the chains 'producer - consumer', 'producer - mediator - consumer', 'producer - producer' from a linguistic point of view and to study how effectively they affect the addressee. It is of particular interest to explore these sources of information from the point of view of their trustworthiness and proximity to consumer interests. It is the language material that can give the most objective information about the degree of authenticity and effectiveness of the advertising products.

    The objects of analysis are: producer information on food products packing; commercial and social advertising; mass media publications, including declarations by official authorities concerning incidents with inferior food products; PR-campaigns, stimulating food products sales; popular scientific and educational literature, dedicated to nutrition problems; everyday communication concerning the subject 'Food'; contemporary communication on the Russian urban market; nominations of urban public food places.
    Effective start/end date1/07/0130/06/04

    Collaborative partners

    • Vienna University of Economics and Business (lead)
    • Universität Zürich, Slavisches Seminar (Project partner)
    • Institut russkogo jazyka Rossijskoj akademii nauk (Project partner)
    • Omskij gosudarstvennyj universitet, Kafedra filologii, teoreticeskogo i prikladnogo jazykoznanija (Project partner)

    Austrian Classification of Fields of Science and Technology (OEFOS)

    • 602047 Slavonic studies
    • 602004 General linguistics
    • 602048 Sociolinguistics
    • 602