Food-stuff information. Reality and illusions

Commission of the European Communities

The strategic goal of the project 'Food Stuff Information: Illusions And Reality' is to investigate channels of information about food products in the chains 'producer - consumer', 'producer - mediator - consumer', 'producer - producer' from a linguistic point of view and to study how effectively they affect the addressee. It is of particular interest to explore these sources of information from the point of view of their trustworthiness and proximity to consumer interests. It is the language material that can give the most objective information about the degree of authenticity and effectiveness of the advertising products.

The objects of analysis are: producer information on food products packing; commercial and social advertising; mass media publications, including declarations by official authorities concerning incidents with inferior food products; PR-campaigns, stimulating food products sales; popular scientific and educational literature, dedicated to nutrition problems; everyday communication concerning the subject 'Food'; contemporary communication on the Russian urban market; nominations of urban public food places.