brand architecture and corporate culture

  • Strebinger, Andreas (PI - Project head)

    Project Details

    Description

    Research Objective: Assessing the impact of brand architecture on corporate culture and innovativeness
    StatusFinished
    Effective start/end date7/01/04 → 7/01/05

    Austrian Classification of Fields of Science and Technology (OEFOS)

    • 502052 Business administration
    • 1 Contribution to conference proceedings