brand architecture and corporate culture

Research output

Research output per year 2004 2004 2004

• 1 Contribution to conference proceedings

Research output per year

Research output per year

Search results

• 2004

  How Brands Guide Innovation - and leave room for the Schumpeterian entrepreneur (extended abstract)

  Strebinger, A., 2004, Advances in Consumer Research 2004.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings