Research output per year
Research output per year
Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 1/01/00 → 1/01/06 |
| Links | http://www.wu-wien.ac.at/werbung |
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
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Marken-Modelle der Praxis: Typologisierung und Positionierung des Modellsangebots von Beratern, Agenturen und Marktforschungsinstituten
Strebinger, A., 2005, Elektronische Proceedings des Wissenschaftlichen Markentags 2005 2005.Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Marken-Modelle der Praxis: Was Berater, Agenturen und Marktforschungsinstitute empfehlen
Strebinger, A., 2005Publication: Book/Editorship/Report › Book (monograph)
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How Brands Guide Innovation - and leave room for the Schumpeterian entrepreneur (extended abstract)
Strebinger, A., 2004, Advances in Consumer Research 2004.Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings