Brand equity

Research output

Research output per year 2001 2001 2001

• 2 Contribution to conference proceedings
• 1 Book (monograph)
• 1 Journal article
• 1 Working Paper/Preprint

Research output per year

Research output per year

Search results

• 2001

  Capturing Consumer Heterogeneity in Metric Conjoint Analysis Using Bayesian Mixture Models

  Otter, T., 2001.

  Publication: Working/Discussion Paper › Working Paper/Preprint

• Der Marktführer-Effekt in der Markenbeurteilung: Vereinfachte Kaufentscheidungen in Abhängigkeit von Involvement, Markenbewußtsein und Produktwissen

  Strebinger, A., 2001

  Publication: Book/Editorship/Report › Book (monograph)

• Die Markenpersönlichkeit und das Ich des Konsumenten: Von der Rolle des Selbst in der Markenwahl

  Strebinger, A., 2001, In: transfer - Zeitschrift für Kommunikation und Markenmanagement.

  Publication: Scientific journal › Journal article › peer-review

• Double Heterogeneity in Brand Consciousness

  Strebinger, A. & Otter, T., 2001, Environment and Wellbeing, Conference Proceedings of the XXVI Colloquium on Research in Economic Psychology, Bath (UK), 290-293 2001.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Extending Dual-Process Models: The Cascades Model

  Strebinger, A., 2001, European Advances in Consumer Research..

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings