Marketing of insurance products

    Project Details


    A common proverb says: "insurance in sold, not bought". In the current project we analyse different aspects of insurance decision making by consumers. Among others, we deal with bundling, cross-selling and different forms of distribution.
    Effective start/end date1/07/011/01/10

    Collaborative partners

    Austrian Classification of Fields of Science and Technology (OEFOS)

    • 502019 Marketing
    • 502052 Business administration