Marketing strategies of cultural institutions in Europe

  • Wöber, Karl (PI - Project head)
  • Grabler, Klaus (Researcher)

    Project Details

    Financing body

    Leipzig Tourist Service e.V.
    StatusFinished
    Effective start/end date1/01/97 → 31/01/98

    Collaborative partners

    Austrian Classification of Fields of Science and Technology (OEFOS)

    • 502019 Marketing
    • 1 Journal article