Activities per year
Project Details
Description
Decreasing public funding and the trend towards marketization in the spirit of New Public Management concepts have caused a growing pressure on federal museums to increase their financial revenues without jeopardizing their academic and educational mission. Hence, the importance of museum stores regarding their contribution to the museums' success increased. This project focuses on(1) the impact of marketization in the sense of NPM on the strategy of museums, (2) how museum shops (can) support the achievement of the multiple strategic objecitves of federal museums and (3)how the consumer behavior of museum shop visitors can be characterized.
| Status | Finished |
|---|---|
| Effective start/end date | 1/03/09 → 31/12/11 |
Activities
- 4 Science to science
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Strategic Management of Museums: Balancing the demand for achieving public value, multiple outcome targets and shop marketing objectives
Knassmüller, M. (Contributor) & Buber, R. (Contributor)
11 Mar 2011 → 13 Apr 2011Activity: Talk or presentation › Science to science
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How does the museum shop come across?
The analysis of museum shop visitors´ attitudes towards shop atmosphere and
sales conceptKnassmüller, M. (Contributor), Buber, R. (Contributor) & Schmidt, A. (Contributor)
7 Jul 2010 → 10 Jul 2010Activity: Talk or presentation › Science to science
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Specialist bookshop or souvenir shop? The consumption behavior of museum shop visitors of an Austrian federal artmuseum
Buber, R. (Contributor), Knassmüller, M. (Contributor) & Schmidt, A. (Contributor)
10 Jun 2010 → 12 Jun 2010Activity: Talk or presentation › Science to science