Research output per year
Research output per year
Project Details
Financing body
Federal Ministry for Transport, Innovation and Technology
Description
The diffusion of innovations and acceptance theories deal with the customers' behavior toward nep products and services. In this research models from the field of service quality and perceived value complement adoption and diffusion research for a more comprehensive view. It is key to find what types of users adopt mobile services and what the main drivers are. Thus the main research questions are:
- What are the main drivers of acceptance?
- What user groups adopt mobile services?
- How to best personalize mobile services?
- What are the main drivers of acceptance?
- What user groups adopt mobile services?
- How to best personalize mobile services?
| Status | Finished |
|---|---|
| Effective start/end date | 1/02/06 → 1/07/07 |
Collaborative partners
- Vienna University of Economics and Business (lead)
- Fachhochschule Salzburg GmbH (Project partner)
- mobilkom austria (Project partner)
Research output
- 4 Contribution to conference proceedings
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Exploring Customers Intention to Use Mobile Advertising Services
Dickinger, A., Lengauer, J. & Matjan, G., 1 May 2007, To be presented at:. 16th Annual Frontiers in Service Conference (ed.). San Francisco, USAPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Hedonic and Utilitarian Dimensions of Mobile Service Usage
Lengauer, J., Dickinger, A. & Kleijnen, M., 1 May 2007, Proceedings of the 36th European Marketing Academy Conference. Iceland University (ed.). Reykjavik, Iceland, p. CDPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Value Creation through Mobile Service Usage: Investigating the Role of Context Awareness as an Influencing Factor
Dickinger, A. & Lengauer, J., 1 May 2007, Proceedings of the 14TH International Product Development Management Conference. EIASM (ed.). Porto, Portugal, p. CD - Proc.Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings