Research output per year
Research output per year
Research output
- 4 Contribution to conference proceedings
Search results
-
2007
Exploring Customers Intention to Use Mobile Advertising Services
Dickinger, A., Lengauer, J. & Matjan, G., 1 May 2007, To be presented at:. 16th Annual Frontiers in Service Conference (ed.). San Francisco, USAPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Hedonic and Utilitarian Dimensions of Mobile Service Usage
Lengauer, J., Dickinger, A. & Kleijnen, M., 1 May 2007, Proceedings of the 36th European Marketing Academy Conference. Iceland University (ed.). Reykjavik, Iceland, p. CDPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Value Creation through Mobile Service Usage: Investigating the Role of Context Awareness as an Influencing Factor
Dickinger, A. & Lengauer, J., 1 May 2007, Proceedings of the 14TH International Product Development Management Conference. EIASM (ed.). Porto, Portugal, p. CD - Proc.Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity
Lengauer, J. & Dickinger, A., 1 May 2007, INFORMS Marketing Science Conference. Singapore Management University (ed.). SingaporePublication: Chapter in book/Conference proceeding › Contribution to conference proceedings