Mobile 1:1 - Mobile TV

Research output

Research output per year 2007 2007 2007

• 4 Contribution to conference proceedings

Research output per year

Research output per year

Search results

• 2007

  Exploring Customers Intention to Use Mobile Advertising Services

  Dickinger, A., Lengauer, J. & Matjan, G., 1 May 2007, To be presented at:. 16th Annual Frontiers in Service Conference (ed.). San Francisco, USA

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Hedonic and Utilitarian Dimensions of Mobile Service Usage

  Lengauer, J., Dickinger, A. & Kleijnen, M., 1 May 2007, Proceedings of the 36th European Marketing Academy Conference. Iceland University (ed.). Reykjavik, Iceland, p. CD

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Value Creation through Mobile Service Usage: Investigating the Role of Context Awareness as an Influencing Factor

  Dickinger, A. & Lengauer, J., 1 May 2007, Proceedings of the 14TH International Product Development Management Conference. EIASM (ed.). Porto, Portugal, p. CD - Proc.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity

  Lengauer, J. & Dickinger, A., 1 May 2007, INFORMS Marketing Science Conference. Singapore Management University (ed.). Singapore

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings