After-sales-marketing in private banking

  • Bruckner, Bernulf (PI - Project head)
  • Jakob, Robert (Researcher)
  • Urbanek, Dagmar (Researcher)

    Project Details

    Financing body

    Bank Austria Creditanstalt

    Description

    1. Status quo in research methods for identifying customer demand

    • Developement of alternative research methods for identifying customer demand

    • Empirical evaluation of alternative research methods

    • After-Sales-Marketing in a banking context

    • Value Added Services in Private banking
    StatusFinished
    Effective start/end date1/02/011/04/02

    Austrian Classification of Fields of Science and Technology (OEFOS)

    • 502019 Marketing
    • 502004 Banking management
    • 502020 Market research