Personalization and 1 to 1 marketing

Project Details


The research project 'Personalization and 1-to-1 Marketing' is concerned with new models for product and price differentiation and new tools for customer- specific promotions. Active databases and electronic customer profiles enable a new way of personalized electronic interactions with the customer. This part of the project develops new concepts for product and price differentiation and customer-specific promotions.
Effective start/end date1/09/9829/02/00

Austrian Classification of Fields of Science and Technology (OEFOS)

  • 502019 Marketing