The research project 'Personalization and 1-to-1 Marketing' is concerned with new models for product and price differentiation and new tools for customer- specific promotions. Active databases and electronic customer profiles enable a new way of personalized electronic interactions with the customer. This part of the project develops new concepts for product and price differentiation and customer-specific promotions.
|Effective start/end date||1/09/98 → 29/02/00|
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing