Project Details
Description
Basics
PROUF-IT® is an innovative market research tool for estimating the benefits attributed to tourism and leisure products b travel and leisure consumer. It is conceived as a complementary tool to the T-MONA instrument; moreover it integrates highly sophisticated methods for evaluating existing and new products and service bundles. Hence, PROUF-IT® acts as a pro-active marketing tool.
Aims and potential beneficiaries
tourism destinations: to test competitive advantages through particular brand elements
day trip destinations and leisure attractions: to estimate added values of various product bundels
any tourism suppliers: to evaluate success factors of innovations
PROUF-IT® is an innovative market research tool for estimating the benefits attributed to tourism and leisure products b travel and leisure consumer. It is conceived as a complementary tool to the T-MONA instrument; moreover it integrates highly sophisticated methods for evaluating existing and new products and service bundles. Hence, PROUF-IT® acts as a pro-active marketing tool.
Aims and potential beneficiaries
tourism destinations: to test competitive advantages through particular brand elements
day trip destinations and leisure attractions: to estimate added values of various product bundels
any tourism suppliers: to evaluate success factors of innovations
| Status | Finished |
|---|---|
| Effective start/end date | 1/03/05 → 31/12/06 |
| Links | http://tourism.wu-wien.ac.at/proufit |
Collaborative partners
- Vienna University of Economics and Business (lead)
- Dr. Wolfgang Sovis Unternehmensberatung (Project partner)
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
- 101015 Operations research
- 504007 Empirical social research
- 502020 Market research
- 502032 Quality management
- 502040 Tourism research