Qualitative research in marketing and management

Activities

Activities per year 2000 2008 2009

• 6 Science to professionals/public
• 4 Science to science

Activities per year

Search results

• Sozialwissenschaftliche Forschung mit GABEK und WinRelan (Workshop)

  Renate Buber (Contributor) & Josef Zelger (Contributor)

  26 Jun 2009 → 27 Jun 2009

  Activity: Talk or presentation › Science to science

• Zuverlässigkeit der Kategorienbildung bei der qualitativen Inhaltsanalyse

  Renate Buber (Contributor), Christian Idinger (Contributor) & Jasmin Nöbl (Contributor)

  29 Sept 2008 → 1 Oct 2008

  Activity: Talk or presentation › Science to science

• Ergebnisse qualitativer Marketingstudien: Evident and Bulky oder Surprising and Comprehensive?

  Renate Buber (Speaker)

  29 Jun 2007 → 30 Jun 2007

  Activity: Talk or presentation › Science to science

• Firm Strategy and Technology Take-Off

  Sabine Kuester (Speaker)

  2000

  Activity: Talk or presentation › Science to science