Qualitative research in marketing and management

Activities

Activities per year 2000 2008 2009

• 6 Science to professionals/public
• 4 Science to science

Activities per year

Search results

• Applying Qualitative Research Methodology to Marketing Management Research

  Renate Buber (Speaker)

  27 Mar 2008

  Activity: Talk or presentation › Science to professionals/public

• Research Methodology

  Renate Buber (Contributor) & Michael Meyer (Contributor)

  20 Feb 2008

  Activity: Talk or presentation › Science to professionals/public

• Research Methodology in Marketing Management and Retailing: The Qualitative and the Quantitative Paradigm.

  Renate Buber (Contributor) & Michael Meyer (Contributor)

  6 Feb 2008

  Activity: Talk or presentation › Science to professionals/public

• Research Methodology in Marketing Management and Retailing: How to Plan a Focus Group Interview?

  Renate Buber (Speaker)

  5 Feb 2008

  Activity: Talk or presentation › Science to professionals/public

• Research Methodology in Marketing Management and Retailing: How to Conduct Qualitative Interviews/ZMET Interviews?

  Renate Buber (Speaker)

  4 Feb 2008

  Activity: Talk or presentation › Science to professionals/public

• Qualitatives Interview

  Renate Buber (Speaker)

  5 Sept 2006

  Activity: Talk or presentation › Science to professionals/public