Qualitative research in marketing and management

Research output

Research output per year 1994 1994 1996 1997 1998 1999 2000 2001 2002 2007 2009 2013 2013

• 4 Chapter in edited volume
• 4 Contribution to conference proceedings
• 4 Journal article
• 1 Edited book (editorship)
• 1 More
  • 1 Other scientific publications

Research output per year

Research output per year

Search results

• 2013

  Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol

  Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K., Rosendahl, J., Zucchella, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S., Hennigs, N. & Kenyon, A., 1 Jul 2013, Consumption Culture in Europe. Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann (ed.). Hershey, PA: IGI Global, p. 116 - 165

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• 2007

  Wohnen in Passivhäusern. Der Einsatz des Fokusgruppeninterviews zur Identifikation von Wohlfühlkomponenten

  Buber, R., Gadner, J. & Höld, R., 1 Jun 2007, Qualitative Marktforschung. Konzepte-Methoden-Analysen. Buber, Renate/Holzmüller, Hartmut, H. (ed.). Wiesbaden: Gabler, p. 823 - 845

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• 1999

  How New Technologies Can Take-Off Fast

  Kuester, S., 1999, in Mastering Marketing: A Comprehensive MBA Companion, FT Pitman Publishing (published in U.S., U.K., France, Germany and India). 1999.

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• 1996

  Nivea Sun

  Kuester, S., 1996, Prentice-Hall, 113-130 1996.

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume